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    A Facebook First: Mobile Represents More Than Half Of Ad Revenue

    By SHOOTUpdated:No Comments1793 Views
    In this Thursday, April 4, 2013, photo, Michael Goodwin, sr. partner for HTC, displays an HTC First cell phone with the new Facebook interface at Facebook headquarters in Menlo Park, Calif. (AP Photo/Marcio Jose Sanchez, File)

    Precedent-setting financial results in fourth quarter

    Facebook can celebrate its 10th birthday a few days early.

    The results from its latest quarter showed that for the first time, mobile advertising accounted for more than half of its total ad revenue. That's a clear sign that the social network born a decade ago in the desktop computer era is succeeding in its goal of being "mobile first."

    Facebook's earnings and revenue for the final three months of 2013 handily surpassed Wall Street's expectations for the third quarter in a row as it further expands the number of users and the amount of money it makes on mobile ads.

    "If 2012 was the year where we turned our core product into a mobile product, then 2013 was the year we where we turned our business into a mobile business," CEO Mark Zuckerberg said in a conference call with analysts. "I expect 2014 will be the year where we begin to deliver new and engaging types of mobile experiences."

    Facebook Inc. said Wednesday that it earned $523 million, or 20 cents per share, in the October-December quarter. That's up from $64 million, or 3 cents per share, a year earlier. Adjusted earnings were $780 million, or 31 cents per share, in the latest quarter, 4 cents ahead of analysts' estimates.

    Revenue grew 63 percent to $2.59 billion, from $1.59 billion. Analysts, on average, had expected revenue of $2.35 billion, according to FactSet.

    Facebook's stock soared 12 percent in extended trading after the results came out.

    Facebook Inc., which turns 10 years old next week, had 1.23 billion monthly users worldwide at the end of 2013. Of those, 757 million signed in at least once a day, up 22 percent from a year earlier.

    Monthly mobile users stood at 945 million, up 39 percent. That means more than three-quarters of Facebook's users log in using their mobile devices at least once a month. Daily mobile users grew 49 percent to 556 million.

    Fifty-three percent of Facebook's ad revenue came from mobile during the quarter, up from 49 percent in the third quarter.

    Facebook continues to grow its share of the worldwide digital advertising and within that, mobile advertising market. It reaped nearly 6 percent of the world's digital ad revenue in 2013, up from 4 percent in 2012, according to research firm eMarketer. Online search leader Google, meanwhile, accounted for a 32 percent share of the market in 2013.

    When it comes to mobile ad spending, Facebook accounted for an 18 percent share of the total amount companies spent in 2013, according to eMarketer. That's up from 5 percent a year earlier.

    Facebook's stock jumped $6.41 to $59.94 in extended trading. The stock had closed the regular trading session down $1.61, or 3 percent, at $53.53 before the earnings announcement.

    Through Wednesday's close, the stock had gained 51 percent in the past six months, far more than the 6.4 percent increase for the Standard & Poor's 500 index, which the Menlo Park, Calif., company recently joined.

    Category:News
    Tags:Facebook

    Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie

    Thursday, November 14, 2024

    When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More

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