CLIENT
Toyota Motor Sales USA/Lexus I-S.
PRODUCTION CO.
Shoot New York.
Laszlo Kadar, director/DP; Anthony Vozza, executive producer; Geoff Lancaster, producer. Shot on location in Los Angeles and Fontana, Calif.
AGENCY
Team One Advertising,
El Segundo, Calif.
Tom Cordner, co-chairman/chief creative officerr; Jim Dearing, group creative director/art director; Melisa Huffman, group creative director/copywriter; Betsy Nathany, art director; Nikki Shea, producer.
EDITORIAL
Brass Knuckles Editorial,
Venice, Calif.
Chris Hafner, editor; Doobie White, assistant editor; Joe DiSanto, executive producer; John Ramsey, producer.
POST/VISUAL EFFECTS
Brass Knuckles Editorial.
Eric Novisedlak, online editor/Henry artist.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
RavensWork, Venice.
Eric Ryan, mixer/engineer.
MUSIC
Face the Music, New York.
Paul Robb, composer/arranger; Birgit Roberts, executive producer.
THE SPOT
"5th & Elm" (:30) opens on a Lexus race car tearing around a track, accelerating and making wild turns while the driver maintains perfect control. A street-legal Lexus I-S then appears in an urban setting, the "skin" of the racing car flashing on and off the Lexus as it accelerates.
Spot broke in August.