Fabio Costa has been named global chief creative officer for Commonwealth//McCann, the global advertising agency of record for Chevrolet, General Motors’ largest brand.
Costa joins Commonwealth//McCann, part of the McCann Worldgroup family, from Saatchi & Saatchi Los Angeles, where, since 2016, his work has won six Cannes Lions, 35 Clios and five One Show Pencils for Toyota and other blue-chip global clients.
“Fabio was our first choice to take on this role. He is an amazing creative talent and leader with a wealth of global cultural and business experience,” said Grant Theron, CEO and GM global business lead, Interpublic Group of Companies (IPG). “And the timing is perfect. The Chevy brand is on a roll–it was the fastest-growing mass market auto brand in the country in 2022.”
Costa began his advertising career at Y&R in Brazil. He spent six years as a creative director at AlmapBBDO Brazil, moved to San Francisco as a CD at Ogilvy One and TBWAChiatDay SF and then shifted to Ogilvy’s Paris office in a similar role. He moved to The Martin Agency, where he sparked a digital renaissance and drove award-winning work for GEICO, BF Goodrich, Mentos and the JFK Library Museum. His next role was at TBWAChiatDay LA, where he served as global creative lead on Adidas and as the U.S. lead on Netflix, Disney and Miller Lite. During his four years at TBWA, his work was recognized by D&AD, Cannes Lions, The One Show and the Clios.
Costa noted “I am thrilled to join Commonwealth//McCann and to work on Chevrolet, one of the greatest brands in the world. The level of creativity in the Chevrolet brand across so many global markets, and the way in which Chevrolet drives culture, make this a dream opportunity for me.”
Theron added: “This is a transformative time for Chevrolet. And transformative times demand transformative leaders, which is why Fabio was the perfect choice for this job. The addition of Fabio completes a full transformation in the leadership of our agency. With Belinda Leworthy leading North America as president, Joanna Young leading our strategy team and Fabio as CCO, we are positioned to take Chevrolet into an exciting next 100 years.”
Theron also announced that Matt Canzano, global markets CCO for Commonwealth//McCann, will take on additional responsibilities, partnering with Theron on IPG creative initiatives across the General Motors account.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More