Laura Relovsky, best known for her 14-year tenure at now defunct Mad River Post, New York–first as senior producer and then executive producer–has joined Fluid, the New York-based editorial, original music and VFX studio, as exec producer of its editorial staff which includes cutters Robin Burchill, Greg Letson, Scott Philbrook, John Mallerman, Karama Brown and Jim Rubino, as well as lead designer Wes Waldron.
At Mad River, Relovsky turned out projects for such clients as Canon, Vaseline, Levi’s, Tostitos, Nike, ESPN, Miller Lite, the NFL, Amstel, Heinecken, MTV and Coca-Cola. She worked with assorted major agencies, including BBDO, Ogilvy, Young & Rubicam, Wieden+Kennedy and Hill Holliday.
Of her new roost and position, Relovsky said, “Joining Fluid is the next logical step for me.” She cited the shop’s talent spanning editors, composers, effects artists and interactive designers all under one roof, observing that the company “represents what the new model for the postproduction industry will be. Yet they’ve been doing it for years.”
Earlier in her career, Relovsky co-founded Progressive Image Group, New York, with editor Tim Sherry, and served as business manager and producer at Vito DeSario Editing, N.Y.
Fluid was launched in fall ’98 by founding partners composer/exec producer David Shapiro, composer Andrew Sherman and managing partner/exec producer Marc Schwartz. The company now has a staff of 35. Via its recent partnership with Crush+Lovely, Fluid has extended its reach into interactive web design and development.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles.
Nakamura Whitehouse, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years.
Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation.
EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.”
Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.”
34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More