Veteran executive producer Gianfilippo Pedrotti has joined Bully Pictures as VP and partner. Pedrotti, who arrives from BRW USA, a company he co-founded, will be responsible for recruiting directorial talent, developing new agency relationships in the United States and internationally, and implementing strategies for expansion and growth.
Pedrotti brings broad international experience, a proven record for developing directorial careers and keen insight into the advertising market, according to Bully Pictures founder and EP Jason Forest. Adding another executive producer will help Bully continue to build its directorial roster and explore new markets.
Pedrotti co-founded BRW USA as an affiliate of Milan-based BRW Filmland with Andrew Traines, Michele Nocchi and Marco Bussinello in 2009. He helped the company build its directorial roster and produce award-winning work for agencies in the U.S., Europe, and South America. He was successful in establishing U.S. careers for a number of European commercial filmmakers and has worked extensively on automotive accounts across the U.S. and Europe.
Pedrotti expects to bring several new directors into the Bully fold over the next few months. The company’s directorial roster includes Javier Aguilera, Dustin Lance Black, Knut Burgdorf, Fredrik Callinggard, Peter Care, Anne Fletcher, Rob Groenwold, Gaute Hesthagen, Dave Klaiber, Jonathan Nyquist, Justin Simien, Johan Stahl, Taylor Steele, Morten Tyldum, Tripp & Tyler, Marcus Ubungen and Erik Van Wyk.