Foodchain–which has been expanding its interactive development capabilities with clients such as Tommy Hilfiger, APC and Warby Parker–has added veteran exec producer Emily Fincher.
With a background spanning all facets of production, Fincher has produced commercials, music videos, branded content and documentary projects for over 20 years. Fincher comes to Foodchain from Wieden+Kennedy, where she was executive producer for its in-house production division Don’t Act Big from 2009 to 2014 and oversaw award-winning projects for Old Spice, Coca-Cola, Target Levi’s and Nike.
Foodchain has taken a new model production approach that combines a curated roster with a network of guest directors and creatives. Fincher should prove valuable within this structure with her combination of production company and agency experience, and her skill in shepherding modern content projects to completion.