Production company Knox Avenue has been launched in downtown Los Angeles by founder/executive producer Brooke Dooley. The new venture–headquartered at Maker City LA in the historic LA Mart building–opens with a directorial roster which includes Debbie Formoso, the comedy duo Side of Fries (Luke Rocheleau & Jordan Allen), Gregory Tuzin, Noah Lagin, Maury Covington Jr., Alfonso Estrada, Joshua Moore, and Erahm Christopher.
Maker City LA is home to creators in culture, design, fashion and fabrication. Thus Knox Avenue is in a complex that offers assorted resources that can be utilized for a diverse set of productions; including a Media Lab with a pre-lit green-screen cyc, a photo studio, podcast studio, edit bays, full commercial kitchen, fabrication lab and multiple shooting rooms. Dooley served as the consultant for the Media Lab at Maker City, as it was being built and developed. Dooley earlier served as head of development for Aero Film and American Rogue where she packaged projects for brand sponsorship and distribution, and developed TV and digital media concepts with in-house writers and directors.
Knox Avenue is currently working on a series of new projects, including a commercial for McDonalds, a newly released music video for OONA, and director Greg Tuzin’s video for ICANN, the world’s largest provider of Internet domains.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More