Paul Caiozzo has come aboard Goodby Silverstein & Partners’ (GS&P) NY office as executive creative director.
Caiozzo’s history includes stints at Twofifteenmccann, Crispin Porter + Bogusky and Cliff Freeman as well as memorable campaigns for Xbox and Burger King, including the “Whopper Freakout,” “BK Flame” and “Whopper Virgins” campaigns.
For the last two-and-a-half years, he has worked as a freelance creative director and writer, working directly with brands such as Vita Coco, Squarespace and Etsy as well as collaborating with Droga5 and Help Remedies for 2012’s Cannes Grand Prix–winning “Help, I Want to Save a Life” campaign.
“I love Goodby Silverstein and everything they represent, but that’s not the reason I took this job,” said Caiozzo. “This is an office that wants to break out and do frightening and independent work. That’s what attracted me to it.”
“Paul is an entrepreneur,” said GS&P New York managing director Nancy Reyes. “He likes to make things, whether that’s an ad or a completely new product or brand. That sort of creative leadership will be invaluable as we build GS&P’s presence here in New York.”
Caiozzo will be working on Comcast/XFINITY as well as pitching new business. “Obviously, when you are a newer office, you want to build your client list. But we are looking for the right clients with whom we believe we can do unique work,” said Caiozzo.
