Independent ad agency 22squared has brought Matthew Zaifert on board as creative director. He will be based in the Tampa office and report directly to executive creative director Kevin Botfeld. Zaifert will be working across many of the agency’s key accounts.
Zaifert joins 22squared from Publicis NY where he was a creative director for the past two years, working with brands such as Wendy’s, Cadillac, and Samsung. Before Publicis NY, he spent most of his career at BBDO NY creating award-winning work on AT&T, Snickers, M&M’s, Footlocker, Autism Speaks, and Mountain Dew. There he won several Cannes Lions for AT&T and Snickers, and had work featured in the One Show, London International Awards and Mercury Awards.
“Matthew is an extremely talented, no ego creative writer, with a breadth of big brand experience. He’s exactly the type of leader and enthusiastic storyteller we were seeking for the growth of our clients and agency,” said Botfeld.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More