Topher Lorette is set to come aboard ad agency Argonaut as head of integrated production starting on Aug. 15. He comes over from Droga5 where he was EP/group integrated production manager and ran a team of broadcast, digital, social, and print producers on accounts such as JPMorgan Chase, Pizza Hut, Clearasil, and Airwick.
At San Francisco-based Argonaut, Lorette succeeds Dan Watson who is leaving the agency to pursue passion projects.
Prior to Droga5, Lorette spent 15-plus years working with top industry players nationwide at shops including Deutsch LA, AKQA, R/GA, Ogilvy, and Grey, touching big-name brands like Canon, DirecTV, Smirnoff, Coca-Cola, and Target, among others. He also has extensive experience with international production, having worked across four continents, and brings a strong integrated background across broadcast and digital production to his new role.
Lorette’s work over the years has been recognized at various industry award shows including his work on Canon, which won four Cannes Lions including Gold for Branded Content, Silver for Promotions and Film, and Bronze for Titanium/Integrated. He was also part of the team that produced the Emmy-award winning commercial of the year in 2013–Canon’s “Inspired” spot–while at Grey New York.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More