Shirley MacLaine Makes A Rare Spot Appearance For BBDO/New York.
CLIENT
Visa Cheque Card.
PRODUCTION CO.
Headquarters, bicoastal. David Cornell, director/DP; Tom Ruge, producer; Alex Blum, executive producer; Jeffrey Kirkland, production designer; Jennifer Williams, set decorator. Shot at Universal City Studios, Universal City, Calif., and on location.
AGENCY
BBDO/New York. Ted Sann, chief creative officer; Charlie Miesmer, executive creative director; Jimmy Siegel, senior creative director; Peter Smith, associate creative director/copywriter; Russell Sinclair, art director; David Frankel, producer; Liz Silver, client supervisor; Rich Kronengold, executive VP/managing director.
EDITORIAL
Crew Cuts, New York. Karen Kortessis, editor.
POST
Manhattan Transfer/Edit, New York. Ted Pischko, online editor. Nice Shoes, New York. Chris Ryan, colorist.
AUDIO POST
Buzz, New York. Mike Marinelli, audio mixer.
A new spot for the Visa Cheque Card out of BBDO/New York makes clever use of Shirley MacLaine’s well-known belief in past lives. In the :30 “Shirley,” which broke Sept. 2, even the actress’ “lives-long” friend makes her produce an ID to write a check.
Directed by David Cornell of bicoastal Headquarters, “Shirley” positions MacLaine and another female character (actress Rosalie Mayeux) as friends throughout the ages. The spot opens in an ancient Egyptian setting (titles identify the date as 47 B.C.), with MacLaine and her friend traveling on a barge down the Nile, garbed in Cleopatra-style costumes. Cut to the year 1231, as the duo are next seen as medieval French peasant women carrying buckets of slop; then to 1828, where the pair carry parasols and stroll in Victorian-era costumes down a lane in an English garden.
In 1997, MacLaine walks into a new-age crystal shop, where she again spots her longtime friend; the two immediately recognize each other and embrace warmly. The happy atmosphere at this reunion is maintained until MacLaine asks if she can write a check. “Sure,” her friend says, then brusquely asks her if she can produce identification, provoking a stunned reaction shot of MacLaine.
After a voiceover explains how the Visa Cheque Card works as an ATM card that deducts money directly from your checking account, the spot concludes with MacLaine’s friend telling her, “Caesar liked me better,” then cutting again to the stony-faced film star.
BBDO senior creative director Jimmy Siegel notes that “Shirley” is the fourth installment in the Visa Cheque Card campaign, which began a year ago. The three previous spots have featured Deion Sanders, Daffy Duck and Bob Dole (the last, “Bob,” directed by James Gartner of bicoastal Gartner, won a Gold Lion this year at Cannes).
Like these, “Shirley”–created by associate creative director/copywriter Peter Smith and art director Russell Sinclair–is based on the premise that “even if you’re the most famous person in the world, or even if the person behind the counter knows you incredibly intimately, they still force you to use identification when you write a check for a purchase,” Siegel said.
The premise lent itself well to MacLaine, who is as well-known for her belief in past lives as for her long career in the entertainment industry. The BBDO team sent her the boards, which were funny enough to win her over. “She believes very stongly in past lives, but she has a sense of humor about it, which we thought she might,” said Siegel.
MacLaine has made one previous commercial appearance, with her daughter in the 1985 Diet Pepsi spot “Redhead,” also through BBDO. For the Visa project, she was highly involved in the creative, Siegel noted, and had strong opinions as to what historical scenarios should be presented.
For instance, the original script had MacLaine and her friend in an ancient Greek setting, which was changed after the actress suggested an Egyptian motif might make for a better shot. Then the team’s idea to put the pair on horseback in a Joan of Arc-type setting was nixed when MacLaine argued that Joan would likely have been the only female present, and that including another woman would have been historically inaccurate. “We were probably willing to forget about [the inaccuracy],” Siegel admitted, “but she was a stickler on that point.”
“A lot of it was dictated by the way she sees the world and the past,” said Cornell, who added that MacLaine also expressed definite opinions as to how she should be lit (usually backlit in a golden, flattering light, judging from the finished spot). And Cornell recalled that as he prepared to shoot the Elizabethan sequence in the park, MacLaine informed him, “I don’t do exteriors”–forcing the team to erect a large black cover over her that blocked direct sunlight.
“She’s had the experience; you can’t argue with that,” Cornell said. “So we did what she wanted.”
MacLaine was uncomfortable with certain aspects of the commercial experience, Cornell recalled, including the relative lack of rehearsal time as compared to moviemaking. The director noted that the actress also desired more in the way of motivation.
The spot was shot over three days in late June, on a stage at Universal Studios and on location at Castaic Lake (an hour north of Los Angeles) and Pasadena, Calif.-based Huntington Gardens.
***
Natl. Boston Cuts Up For Volkswagen
CLIENT
Volkswagen.
PRODUCTION CO.
Redtree Productions, Boston. Bruce Logan, director/DP; RJ Casey, executive producer; Ree Whitford, producer; Dana Isenberg, production manager. Tate & Partners, Santa Monica, Calif. Baker Smith, director; Barry Peterson, DP; David Tate, executive producer. Shot at South Bay Studios, Long Beach, Calif.
AGENCY
Arnold Communications, Boston. Ron Lawner, chief creative officer; Will Uronis, Becky Hickey, Alan Pafenbach and Cliff Wong, art directors; Bill Goodell and Keith Dezen, producers; David Weist, Shane Hutton and Lance Jensen, copywriters.
EDITORIAL
National/Boston Video Center, Brookline, Mass. Carl MacNeal, offline editor.
POST
National/Boston Video Center, Brookline. Carl MacNeal, online editor. Pacific Ocean Post, Santa Monica. Stefan Sonnenfeld and Rob Lingelbach, colorists. Pisces Productions, Boston. Dave Walker, Flame artist.
AUDIO POST
Photomag, New York. Peter Holcomb, audio mixer. Soundtrack Studios, New York. Rick Sweetser, audio mixer.
MUSIC
Elias Associates, bicoastal. Alex Lasarenko, composer; Tony Finno, arranger.
THE SPOT
Having already added bicycles, snowboards and skis as buyer incentives, Volkswagen parodies its own efforts to find a new item to pair with its VW Jetta in the :30 “Improvements.” The first offering is a German shepherd, which barks excitedly from the car’s roof as a newsy voiceover states, “The Jetta shepherd.” This is followed by two more throw-ins: a rooftop washing machine (“The Jetta Spin-Dry”) and an outdoor grill (“The Jetta Weber”).
Spot broke June 2.
***
Saatchi Tie-Dyes Fruit-By-The-Foot
CLIENT
General Mills/Fruit-By-The-Foot.
PRODUCTION CO.
Cucoloris Films, Venice, Calif. Tenney Fairchild, director; Mark Dektor, DP; Bernie Wesson, executive producer; Glenn Rudolph, producer. Shot on location.
AGENCY
Saatchi & Saatchi Kid Connection, New York. Chris McKee, creative director; Trip Park and Glen Levy, associate creative directors; Dani Stoller, producer.
EDITORIAL
Crew Cuts, New York. Mike Huetz, editor.
POST
Post Perfect, New York. Bert Berat, online editor; John Binninger, colorist.
VISUAL EFFECTS
Quiet Man, New York. Johnnie Semerad, owner/animator; David Skirk, supervising animator; Amy Taylor, producer.
AUDIO POST
Howard Schwartz Recording, New York. Leslie Mona-Mathus, engineer. Sound effects by Stuart Kollmorgen of Red Dog Music, New York.
MUSIC
Noise New York. Rick Depofi, composer; Craig Bishop, executive producer. Mojo Mancini Band, performers.
THE SPOT
In “Stuff Your Face,” a T-shirt with a smiley face comes to life and takes a bite out of tie-dye Fruit-By-The-Foot.
Spot broke Aug. 6.
***
Bob ‘n Sheila, SMOG Toast Meridian
CLIENT
Beringer Wine Estates/Meridian Vineyards.
PRODUCTION CO.
Big Eye Films, Los Angeles. Neil Abramson, director; Pascal Lebegue, DP; Eileen Gillen, producer. Shot at Sunset Gower Studios, Hollywood.
AGENCY
Goldberg Moser O’Neill, San Francisco. Brian O’Neill, creative director; Jim Noble, associate creative director; Sharon Rundberg, executive producer; Mishy Cass, art director; Melanie Klein, producer; Randy Hibbitts, copywriter.
EDITORIAL
Bob ‘n Sheila’s Edit World, San Francisco. Bob Spector, editor; Tim Fender and Jay Herda, assistant editors; Gina LoCurcio, executive producer; Jennifer Suttlemyre, producer.
POST
Western Images, San Francisco. Greg Gilmore, online editor. Pacific Ocean Post, Santa Monica, Calif. Stefan Sonnenfeld, colorist. View Studios, Hollywood. Michael Brown and Bob Engelsiepen, Henry artists.
VISUAL EFFECTS
Titles designed by SMOG, Venice, Calif. Andrew Kobliska, executive producer; Tom Leonard, producer.
AUDIO POST
Crescendo! Studios, San Francisco. Tim Claman, mixer.
SOUND DESIGN
Bob ‘n Sheila’s Edit World. Bob Spector, sound designer.
THE SPOT
In “Baseball,” a couple eat dinner as the man rambles on about baseball statistics and crops. “Comic Books” features two guys discussing comic-book superheroes as they prepare dinner. Both :30s point out that people should be this knowledgeable about wine, and end with the tag, “Meridian Vineyards. Know your wine.”
Spots broke June 27.
***
CP&B Finds A Jewel In Longhorn Steaks
CLIENT
Longhorn Steakhouse.
PRODUCTION CO.
Johns+Gorman Films, Hollywood. Jeff Gorman, director, “Jewel Heist” and “Black Eye”; Rent Sidon, director, “Rex” and “Jailbreak”; Mike Trim, DP; Jane McCann, executive producer; Jeff Hinds, line producer. Shot on location.
AGENCY
Crispin Porter & Bogusky Advertising, Miami. Alex Bogusky, creative director; Sara Gennett Lopez, producer; Bill Wright, copywriter; Markham Cronin, art director; Jeff Steinhaur, account executive.
EDITORIAL
FilmCore Editorial, Hollywood. Michael Bartoli, editor, “Jewel Heist”; Charlie Chubak, editor, “Black Eye”; Philip Jackson, editor, “Jailbreak”; Paul Rhim, editor, “Rex”; David Checel, assistant editor.
POST
Encore Santa Monica, Santa Monica, Calif. Bob Festa, colorist, “Jewel Heist” and “Black Eye”; Jeff Vermillion, editor, “Rex” and “Black Eye.” Editel/Los Angeles, Hollywood. Ernie Camacho, editor, “Jewel Heist” and “Jailbreak.” Post Logic Studios, Hollywood. Chris Devlin, colorist, “Rex” and “Jailbreak.”
VISUAL EFFECTS
Pacific Ocean Post, Santa Monica. Michael Peterson, Flame artist, “Jewel Heist.”
AUDIO POST
Margarita Mix, Hollywood. Jimmy Hite, mixer/engineer, “Black Eye” and “Rex”; Jeff Levy, mixer/engineer, “Jewel Heist.”
MUSIC/SOUND DESIGN
Asche & Spencer Music, Minneapolis. Thad Spencer, composer/sound designer; Joel Smith, composer.
THE SPOT
In “Jewel Heist,” a thief, in the midst of stealing a king-size diamond, tries to deter a guard dog by tossing it a Longhorn steak, only to be foiled when his ravenous partner fights the animal for the spoils. “Jailbreak” concerns a death-row inmate who makes a daring escape solely for the purpose of retrieving his last meal from Longhorn Steakhouse. He then returns to his cell. In “Black Eye,” a man is advised to treat his shiner with a steak, and he does so by consuming it. “Rex” is about a man who uses a steak to coerce Rex into rolling over, sitting up, begging and mowing his lawn. At spot’s end, Rex is revealed to be a neighbor.
Spots broke in July.
***
Admusic Drinks A Squirt For FCB Chi
CLIENT
Cadbury Beverages/Squirt.
PRODUCTION CO.
The A+R Group, Los Angeles. David Cameron, director; David Stockton, DP; Lori Lober, executive producer; Brian Kilcullen, producer. Shot at SmashBox, Los Angeles, and Occidental Studios, Hollywood, and on location.
AGENCY
Foote, Cone & Belding, Chicago. Geoff Thompson, executive creative director; Laura Glenn, VP/executive producer; Chuck Rudnick, senior VP/ group creative director/copywriter; Lauren Watson, art director.
EDITORIAL
Avenue Edit, Chicago. Matt Konicek, editor.
POST
The Filmworkers Club, Chicago. Mark Ward, Flame artist; Sue Hermann, online editor. Pacific Ocean Post, Santa Monica, Calif. Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
The Filmworkers Club. Mark Ward, type designer.
AUDIO POST
Avenue Edit. Matt Konicek, engineer.
MUSIC
Admusic, Burbank, Calif. Jim Goodwin, composer.
THE SPOT
Two spots, for Squirt and Ruby Red Squirt, combine scenes of teens enjoying the soft drinks with graphics and quick-cut editing to highlight the message: “Everybody’s a little Squirt. Be a squirt and Squirt your thirst.”
Spots broke in May.
***
HUM Is Active For Kaiser Permanente
CLIENT
Kaiser Permanente, Denver and Oakland/Senior Advantage.
PRODUCTION CO.
Landau Films, Santa Monica, Calif. Joel Ziskin, director; David Huy, DP; Finn Myggen, producer. Shot on location.
AGENCY
Kovel Kresser & Partners, Santa Monica. Ken Fitzgerald, creative director/copywriter; Barbara Lebow and James Kowalski, art directors; Ray Otterson, copywriter; Brian O’Rourke, producer.
EDITORIAL
Mad River Post, Santa Monica. Bee Ottinger, editor; Serena Pepper, assistant editor.
POST
Encore Santa Monica. Bob Festa, colorist. The Finish Line, Santa Monica. Tim Bird, online editor.
AUDIO POST
POP Sound, Santa Monica. Jeff Payne, engineer/mixer.
MUSIC
HUM, Los Angeles. Jeff Koz, composer/arranger; Ceinwyn Clark, executive producer.
THE SPOT
Two :30s–“In the Garden” and “Photographer”–focus on active seniors engaged in their hobbies, and how the Kaiser Permanente Senior Advantage plan benefits their lifestyles.
Spots broke in mid-June.
***
Music Works Chi. Is Dry With Degree
CLIENT
Helene Curtis/Degree.
PRODUCTION CO.
Cucoloris Films, Venice, Calif. Danny Ducovny, director/DP; Linda Stewart, executive producer; Phyllis Weisband-Fibus, producer. Shot on location.
AGENCY
DDB Needham Chicago. Hank Sabian, senior producer; Rick Korzeniowski, group creative director/copywriter; Gary Alfredson, group creative director/art director.
EDITORIAL
NuWorld Editorial, Chicago. Mike LaBellarte, editor.
POST
Skyview Film & Video, Chicago. Mike LaBellarte, editor. Encore Santa Monica, Santa Monica, Calif. Beau Leon, colorist.
AUDIO POST
NuWorld Editorial. Brian Leitner, mixer.
MUSIC
Music Works Chicago. John Ovnik, composer; Ed St. Peter, executive producer.
THE SPOT
“Stuntmen” walk through fire and emerge dry and odor-free, thanks to body heat-activated Degree antiperspirant.
Spot broke in June.
***
Harvest Films For Mushroom Council
CLIENT
The Mushroom Council.
PRODUCTION CO.
Harvest Films, San Francisco. Tom Wright, director; Mike Maley, DP; Rob Lazarus, executive producer; Brian Bender, associate producer; Greg Sumner, production coordinator. Shot at Golden Gate Studios, Marin County, Calif.
AGENCY
J. Donaghue & Company, Walnut Creek, Calif. John Donaghue, creative director; Tom Wright, producer.
EDITORIAL
Pomegranit, San Francisco. Connor McDonald, editor.
POST
Western Images, San Francisco. David Lortsher, colorist; Denis Marriott, editor.
VISUAL EFFECTS
Pomegranit. Brian Dougherty-Johnson, computer-graphics artist.
AUDIO POST
Trans Media, San Francisco. Scott Greiner, engineer/mixer.
MUSIC
Rebar, San Francisco. David Della Santa, composer/arranger.
THE SPOT
“Game Show” involves a man trying to solve the grand-prize question on a quiz program. A toothy emcee leads him to the “Big Board” and asks, “Fresh mushrooms go perfectly with which of the following?” Cut to the board, which displays an endless array of food choices, leaving the contestant stumped. “It’s not fair. They go with just about everything,” he moans, unwittingly giving the correct response.
Spot broke in June.
***
Morrison Prodns. For Memorial Medical
CLIENT
Memorial Medical.
PRODUCTION CO.
Morrison Productions, New Orleans. Louis Koerner, director/DP; Holly Vega, executive producer; Cindy Fertitta, producer. Shot on location.
AGENCY
BVK/McDonald, Milwaukee. Terri L. Burmester, VP/producer/creative director; Chris Buhrman, associate creative director/art director; Joel Mitchell, creative director.
EDITORIAL
Independent Edit, Milwaukee. Jerry Riedel, editor.
POST
Independent Edit. J. Preston Smith, online editor. The Filmworkers Club, Dallas. Omar Godinez, colorist.
AUDIO POST
Independent Studios, Milwaukee. Randy Bobo, mixer.
MUSIC/SOUND DESIGN
Independent Sound, Milwaukee. Peter Buffett, composer/sound designer/arranger.
THE SPOT
“Heroes” spotlights people who aren’t “as powerful as a locomotive” or “faster than a speeding bullet.” Black-and-white portraits highlight ordinary people who have overcome cancer.
Spot broke July 21.
***
Primary Pics Is Close For Promina
CLIENT
Promina Health System/Glancy Outpatient Center.
PRODUCTION CO.
Primary Pictures, Atlanta. Rod Paul, director/DP; Widdi Turner, executive producer. Shot on location.
AGENCY
Fitzgerald & Co., Atlanta. Jim Paddock, creative director; Christine Sigety, producer; Karla Childers, art director; Rudy Fernandez, copywriter.
EDITORIAL
Todd-AO/Editworks, Atlanta. Rick Dascher, editor.
POST
The Film Group, Atlanta. Richard Parker, colorist. Click 3XS, Atlanta. Terry Boyer, online editor.
AUDIO POST
AcousTech Music Productions, Atlanta. Matt Still, engineer.
SOUND DESIGN
AcousTech Music Productions. Wayne Dykes, sound designer.
THE SPOT
Three :30s–“Orthopedist,” “Cardiac Stress Test” and “Mammogram”–feature shots of rush-hour traffic as a voiceover points out a specific driver on the way to a doctor across town. It goes on to detail how the driver could avoid the hassle by going to a neighborhood outpatient center.
Spots broke July 10.
***
Windmill Lane Swims To Bevel Flair
CLIENT
Japan Tobacco/Bevel Flair.
PRODUCTION CO.
Windmill Lane Productions, Santa Monica, Calif. Meiert Avis, director; Daniel Pearl, DP; Ben Dossett, executive producer; Birgit Roberts, producer. Shot on location.
AGENCY
Asatsu Inc., Tokyo. Toshihiko Iizuka, creative director; Shinjiro Ishihara, art director; Naoya Kanazawa, account executive.
EDITORIAL
Windmill Lane Productions. Jim Rhoads, editor.
POST
Digital Magic, Santa Monica. Randy Starnes, colorist. Windmill Lane Productions. Philip Owens, online editor.
VISUAL EFFECTS
Windmill Lane Productions. Bronwen La Grue, postproduction supervisor; Philip Owens, Flame artist/compositor; Mark Wurts, head animator.
AUDIO POST
Palindrome, Venice, Calif. David Baerwald, engineer.
MUSIC/SOUND DESIGN
Palindrome. David Baerwald and Chris Fudurich, composers/sound designers.
THE SPOT
In “Kaleidoscope,” a woman’s swim through inviting blue waters that turn kaleidoscopic highlights the cool and refreshing experience of smoking Bevel Flair’s menthol cigarettes.
Spot broke June 30.
***
JMC&T Dashes To Long John Silver’s
CLIENT
Long John Silver’s.
PRODUCTION CO.
HKM Productions, New York. Noam Murro, director; Rufus Standefer, DP; Ron Hacohen, executive producer; Brent Perlman, producer. Shot on location.
AGENCY
Jordan, McGrath, Case & Taylor, New York. Jeff Griffith, art director/senior VP/creative director; Tracy Spinney, copywriter/senior VP/creative director; Chris Ott, executive producer; Lori Goldberg, producer.
EDITORIAL
Heaven Editorial, New York. Avi Oron, editor.
POST
Manhattan Transfer/Edit, New York. Dino Regas, colorist; Jim Montague, online editor.
AUDIO POST
Photomag, New York. Carl Mandelbaum, engineer.
SOUND DESIGN
Primal Scream, Santa Monica, Calif. Reinhard Denke, sound designer.
THE SPOT
“Runner/Teaser” takes viewers on a trip inside a runner’s head as he braves a torrential rain. He asks himself, “Why do I run?” The answer: There’s a $1.99 Chicken Variety Sale at Long John Silver’s, and his car broke down.
Spot broke June 13.
***
Meyer & Wallis Plays Hard For The Bucks
CLIENT
Milwaukee Bucks.
PRODUCTION CO.
Thomas Productions, Indianapolis. Thomas Zimmerman, director/DP; Chris Wirtz, executive producer. Shot on location.
AGENCY
Meyer & Wallis, Milwaukee. Tom Dixon, creative director/writer/producer; Jim Brooks, art director.
EDITORIAL
The Finishing Group, Milwaukee. Fred Mossman, editor; Steve Nelson, assistant editor. Bob Peterson, game footage editor for the Milwaukee Bucks.
POST
The Finishing Group. Fred Mossman, online editor. The Filmworkers Club, Chicago. Lynette Duensing, colorist.
AUDIO POST
The Finishing Group. Ric Probst, engineer; Scott Defebaugh, assistant editor.
MUSIC
John Garrett Music, Indianapolis. John Garrett, composer.
THE SPOT
Milwaukee Bucks players Vin Baker (“Answer To” and “Giant”), Ray Allen (“Hoop” and “Endorsements”) and Glenn Robinson (“Little Boy”) reflect on what it takes to be a professional basketball player, as game footage highlights their talents. Each spot ends with the player vowing to “Never Surrender.”
Spots broke July 21.
***
The Artists Co., Utterback For UNICEF
CLIENT
UNICEF.
PRODUCTION CO.
The Artists Company, bicoastal. Michal Utterback, director/DP; Roberto Cecchini, executive producer; Gower Frost, producer. Shot on location.
AGENCY
UNICEF, New York. Frank Clarke, board of directors, U.S. committee for UNICEF; Mia Brandt, director, communications department. Grey International, New York. Glenn Batkin, art director; Honey Cohn, copywriter; Jan Zislin, producer; Madonna Mitchell, account executive.
EDITORIAL
The Artists Company. Chris Lovett, offline editor.
POST
The Artists Company. Chris Lovett, online editor; Diane Van Ussel, graphic design. Complete Post, Hollywood. Steven P. Arkle, colorist; Mark Dennison and Rob Vignato, Henry artists. Click 3X, New York. Paul Agid, Flame artist.
AUDIO POST
Pomann Sound, New York. Louis Esposito, engineer; Aria Boediman, assistant.
MUSIC
Lavskymusic, New York. Composed by Michael Cohen at Grey International.
SOUND DESIGN
Pomann Sound. Robert Pomann, sound designer.
THE SPOT
The black-and-white :60 “Help Them Live” shows how UNICEF has helped children survive and prosper over the past 50 years.
Spot broke May 1.
***
Ambi Beautifies Chisholm-Mingo
CLIENT
Ambi Products.
PRODUCTION CO.
Assembly Films, New York. Sherri Breyer, director; Dan Stoloff, DP; Marc Rosenberg, executive producer. Shot at 3-G’s Stages, New York.
AGENCY
Chisholm-Mingo Group, New York. Larry Aarons, creative director/art director; Zenobia Conkerite, producer; Geneva Kellam, copywriter.
EDITORIAL
First Edition Editorial, New York. Tony Siggia, editor.
POST
First Edition Editorial. Tony Siggia, online editor. Digital Universe, New York. J.E. Duryea, colorist.
AUDIO POST
Aural Fixation, New York. Rich Cutler, mixer.
MUSIC
Three Tree Productions, New York. Sasi Shalom, composer; Bernie Drayton, executive producer.
THE SPOT
“Respond to Beauty” introduces Ambi Moisturizing 2 in 1 Body Wash, the first body wash product created for the skin-care needs of the African-American consumer. The :15 opens on a stream of water flowing from a shower head. The camera follows the water down, as images of a woman enjoying a luxurious shower experience float by. The spot concludes with the tagline “Ambi. Skin care that’s more than skin-deep.”
Spot broke July 28.
***
Wyoming Films Splits For Washoe Health
CLIENT
Washoe Health System.
PRODUCTION CO.
Wyoming Films, Venice, Calif. Bill Everett, director/DP; Mark West, executive producer; Tim Wilson, producer. Shot on location.
AGENCY
Mark Curtis Advertising, Reno, Nev. Mark Curtis, creative director/art director; Scott Mortimore, writer.
EDITORIAL
Maxinelli Post, Seattle. Bill Maxwell, editor.
POST
Modern Digital Post and Graphics, Seattle. Steve Jones, online editor; Jeff Tillotson, colorist.
AUDIO POST
Earforce, Seattle. Jason Brown, mixer.
MUSIC
Norman Durkee, composer, Seattle.
THE SPOT
Four :15s feature a split-screen effect with vignettes of health-care professionals talking about the parts they play in “the system.” A man and his child standing at the construction site of their house are paired with a message from a registered nurse discussing Washoe’s “Change of Heart” program. A female gymnast on a balance beam, watched by her coach, appears alongside a message from a surgeon talking about Washoe’s “Surgery Center.” “A Condition” features two young women leading horses along a trail, matched with a registered dietitian talking about the Washoe Diabetes Center. And “VIP” shows a family hiking in the mountains, with a nurse talking about Washoe’s “Very Important Partner” program.
Spots broke May 15.
***
Desert Prodn. Ctr. Eats Peter Piper
CLIENT
Peter Piper Pizza.
PRODUCTION CO.
Desert Production Center, Phoenix. Rick Pease, director/DP; Ned Traver, producer. Shot at Desert Production Center.
AGENCY
Moses Anshell, Phoenix. Louie Moses, creative director; Eric Lieber, copywriter; Kristen Shawn, producer; Luis Medina, art director.
EDITORIAL
Desert Production Center. G.P. Miller, editor.
POST
Pinnacle Post, Seattle. Doug Lyons, online editor; Bruce Bolden, colorist.
VISUAL EFFECTS
Pinnacle Post. Game footage composited on the Hal by Ramon Ramos; Mac effects by Sharon Eagon.
AUDIO POST
Sound Design, Phoenix. Tim Jessup, mixer.
MUSIC
Admusic, Burbank, Calif. John Adair, composer.
THE SPOT
The :30 “Dog Wash” spotlights Peter Piper as the place to get great pizza and play video games. Two boys discuss what they should do to keep busy during the summer, as they give their pooch a bath. In the background, a television plays various Gamewerx videogames available at the restaurant.
Spot broke June 1.
***
Comp. Pandemonium Test Drives Cutlass
CLIENT
General Motors Corp./Oldsmobile Cutlass.
PRODUCTION CO.
Complete Pandemonium, San Francisco. Richard Kizu-Blair, director; Bill Bennett, DP; Stelio Kitrilakis, executive producer; Chris Whitney, producer; Kari Albert, production manager. Shot on location.
AGENCY
Leo Burnett Co., Chicago. Dan Heagy, creative director; Larry Moon, producer; Ute Brantsch, associate creative director/art director; Jerry Caggiano, associate creative director/writer; Michael Corbeille, art director.
EDITORIAL
Red Car, Chicago. Jim Lipetzky, editor; David Bradley, assistant editor.
POST
Complete Post, Hollywood. Bob Belcher, online editor; Mark Denison, Henry operator; Steven Arkle, colorist.
MUSIC
“Freeway” by Chris Bell Music & Sound Design, West Los Angeles. Chris Bell, composer; Andrea Cook, executive producer. “Cones” by Elias Associates, bicoastal. Alton Delano, composer.
THE SPOT
In the :30 “Freeway,” two test drivers converge on an Oldsmobile Cutlass for a grueling two-hour road test down a mile of jammed freeway traffic at rush hour. Instead of seeing a new car model getting a workout in a secluded desert, viewers are invited to sample the many Cutlass amenities that will help them keep their sanity during a normal, congested ride home. In “Cones,” a voiceover urges viewers to test drive the new Cutlass—first on the inside. The camera then propels viewers past small orange traffic cones placed throughout the car’s interior, as well as the CD player, leather seats, the “flip-down” rear seat and the trunk.
Spots broke in August.
***
Area 51 Films Is On The Run For Mobil
CLIENT
Mobil Corp.
PRODUCTION CO.
Area 51 Films, Santa Monica, Calif. Toby Phillips, director/cameraman; Mark Thomas, executive producer; Tony Harding, producer; Josh Heydemann, production manager. Shot on location.
AGENCY
Arnold Advertising, McLean, Va. Nick Gisonde, creative director; Fred Burgos, art director; Greg Johnston, copywriter; Merrick Murdock, producer; Mike Tennati, account director; Yvonne Garth, account supervisor.
EDITORIAL
Rye Films, Hollywood. Bruck Bockman, editor; Chris Jackson, assistant editor.
POST
Hollywood Digital, Hollywood. Steve Rodriguez, colorist; Mike Jackson, editor.
VISUAL EFFECTS
Editel/Los Angeles, Hollywood. Mark Loso, Flame artist.
AUDIO POST
Warren Dewey Sound Design, Hollywood. Warren Dewey, mixer.
MUSIC/SOUND DESIGN
Warren Dewey Sound Design. Warren Dewey, composer/arranger/sound designer.
THE SPOT
“Human Race,” “Mornings,” “Hunting” and “Fountain” contrast the frenzy of the workday with the calm, efficient and pleasant environment of Mobil’s On the Run stores. Each :30 opens with a montage depicting busy moms, dads, students and working people racing to get where they’re going, as images of alarm clocks, broken coffee-makers, traffic and people blur by. But once the doors of Mobil’s On the Run swing open, the relieved patrons partake of convenient products delivered by smiling personnel.
Spots broke in June.
***
Flying Tiger Birdies With Taylor Made
CLIENT
Taylor Made Golf Clubs.
PRODUCTION CO.
Flying Tiger Films, New York. Robert Gordon, director/DP; Lance O’Connor, executive producer; Peter Gardener, producer. Shot on location.
AGENCY
Bozell Worldwide, Costa Mesa, Calif. Harvey Hoffenberg, managing partner/chief creative officer; Deidre Fitzpatrick, copywriter; Scott Seltzer, senior partner/director of broadcast production; Marty Morawski, partner/management supervisor; Michael Shores, producer.
EDITORIAL
MWP Editorial, Hollywood. Rhonda Peacock, editor; Curt O’Brian, assistant editor.
POST
Complete Post, Hollywood. Steve Arkle, colorist. Editel/Los Angeles, Hollywood. Ernie Camacho, online editor.
VISUAL EFFECTS
525 Post Production, Hollywood. Geoff McAuliffe, Flame artist.
AUDIO POST
POP Sound, Santa Monica, Calif. Jeff Payne, mixer.
MUSIC/SOUND DESIGN
Primal Scream, Santa Monica. Jason Johnson, composer; Reinhard Denke, sound designer.
THE SPOT
“Words/Ti-2 Woods” introduces Taylor Made’s new Ti-Bubble 2 golf club. The spot opens on a golf course as the words “inertia,” “velocity” and “trajectory” flash onscreen. The :30 then highlights how the newly engineered golf club attempts to perfect a player’s golf swing. After the Ti-Bubble 2 is used, the word “Whoa” appears onscreen.
Spot broke May 17.
***
ILMCP Flies For Shell Oil, O&M
CLIENT
Shell Oil Co.
PRODUCTION CO.
Industrial Light + Magic Commercial Productions, San Rafael, Calif. Steve Beck, director, “Stealth,” “Freeway” and “Mall”; Michael Owens, director, “Train” and “Tollbooth”; Ward Russell, DP; Kevin Townsend, general manager; Marcie Malooly, executive producer; Paul Hill, producer, “Stealth,” “Freeway” and “Mall”; Ellen Erwitt, producer, “Train” and “Tollbooth”; Ed Hirsh, visual effects supervisor; Chris Farmer, production designer; Lori Muttersbach, Mohammed Husseini and Diane Caliva, postproduction supervisors, “Stealth,” “Freeway” and “Mall”; Jonathan Wank and Lori Crover, postproduction supervisors, “Train” and “Tollbooth.” Shot on location.
AGENCY
Ogilvy & Mather, Houston. Joe Kilgore, executive creative director; Jay Suhr, creative director; Cindy Hanan, senior art director; Gerri Hamill, head of broadcast production; Bo Bradbury, account supervisor; John Perry, managing supervisor.
EDITORIAL
Nomad Editing Company, Santa Monica, Calif. Glen Martin, editor.
POST
Western Images, San Francisco. Ali Laventhol and Colleen Smith, Flame artists; Danielle Ciccarelli and Orin Green, Henry artists; Denis Marriott and Greg Gilmore, online editors. Varitel San Francisco. Bob Campbell, colorist; Michael Logan, Henry artist on “Stealth,” “Freeway” and “Mall.”
AUDIO POST
Skywalker Sound, San Rafael. Dennis Leonard, mixer; Dana Townsend, director of operations.
MUSIC/SOUND DESIGN
Michael Boyd Music, San Francisco. Michael Boyd, composer; Hector Perez, sound designer; Charles Judge, orchestrator.
THE SPOT
In Shell’s five-spot “Moving at the Speed of Life” campaign, drivers are given a magic button that enables them to overcome driving obstacles. In “Stealth,” a darkly clad driver maneuvering through the streets of New York gracefully overcomes obstacles in his path. At the push of a button, a Stealth jet in mid-flight swoops down to refuel the car. In “Mall,” a frustrated driver in a crowded parking lot pushes a yellow button to create a parking spot for herself. “Freeway” features a driver using her button to activate a hydraulic freeway that enables her to drive past a traffic jam. In “Train,” a driver uses his button to synchronize traffic for himself. And “Toolbooth” shows a driver pushing the button to drive her car up and over traffic and a tollbooth.
Spots broke June 27.
***
NBA Ent. Dresses With Champion
CLIENT
Champion Products.
PRODUCTION CO.
NBA Entertainment, Secaucus, N.J. Jamie Most, director; Malik Sayeed, DP; Donnie Marx, sports cameraman; Adam Silver, Don Sperling and Gregg Winik, executive producers; Mary Jane Jusefowytsch, producer. Shot on location.
AGENCY
NBA Entertainment. Adam Silver, Don Sperling and Gregg Winik, executive producers; Scott Weinstock, creative director/copywriter; Carol Albert, director of production; Lynne Robinson, producer; Debbie Litsky, assistant to producer.
EDITORIAL
NBA Entertainment. David Beinstein, editor.
POST
NBA Entertainment. Mike Lavitol, online editor. SMA Realtime, New York. Billy Gabriel, colorist.
AUDIO POST
East Side Audio and Video, New York. Bobby Giammarco, mixer.
MUSIC
Uncle Buddie’s Music, Secaucus. Rex Rideout, composer.
THE SPOT
“Stats” highlights the growing popularity of women’s basketball. The :30 centers on the number of women who play the game, noting that upon their arrival at the professional level, they will all wear Champion apparel.
Spot broke June 27.
***
Crazy Horse, Oliver Train In ASICS
CLIENT
ASICS Tiger Corp.
PRODUCTION CO.
Bruce Dowad Associates, Hollywood. Robert Logevall, director; Tobias Schliessler, DP; Heidi Nolting, executive producer; John McColpin, producer. Shot on location.
AGENCY
VitroRobertson, San Diego. John Robertson, partner/copywriter; Brian Gold, copywriter; John Vitro, partner/art director; Deborah Drumm, producer; Jerry Widmer, account executive.
EDITORIAL
Crazy Horse Editorial, Santa Monica, Calif. Noel Oliver, editor; Darcy Feinstein, executive producer.
POST
Post Logic, Hollywood. Chris Devlin, colorist.
VISUAL EFFECTS
Planet Blue, Hollywood. Milt Alvarez, executive producer; Denis Gauthier, CG supervisor; Lisa Deaner, Inferno artist.
AUDIO POST
Mike Recording Services, West Los Angeles. Bob Gremore, mixer.
MUSIC/SOUND DESIGN
Chris Bell Music & Sound Design, West Los Angeles. Chris Bell, composer/sound designer; Andrea Crook, producer.
THE SPOT
“Mosaic” draws a comparison between poetry and athletic training, highlighting ASICS’ international series shoes.
Spot broke May 12.
***
Pavlov Productions Wins Big For Yoplait
CLIENT
General Mills/Yoplait.
PRODUCTION CO.
Pavlov Productions, Culver City, Calif. Marty Weiss, director; Jan Bruggeman, DP; Tracy Hauser, executive producer; Lesley Chilcott, producer. Shot on location.
AGENCY
DDB Needham Chicago. Judith Werme, group creative director; David Klehr, creative director; Jim McLemore, art director; Amy Pais, copywriter; Liat Ebersohl, producer; Leann Look, production manager; Michelle Fortin, production business manager; Brady Ailsworth, account executive.
EDITORIAL
Red Car, Chicago. Amy Horan, editor; Sal Cilella, assistant editor.
POST
The Filmworkers Club, Chicago. Martin Hicks, online editor; Michael Mazur, colorist.
AUDIO POST
The Rhythm Cafe, Chicago. Brando Triantafillou, mixer.
MUSIC/SOUND DESIGN
The Rhythm Cafe. Brando Triantafillou and Steve Zoloto, composers/sound designers; Jim Olen, executive producer.
THE SPOT
“Big Impressions” highlights Yoplait’s Lost World Flip & Win Sweepstakes tie-in with the feature The Lost World: Jurassic Park. A woman hiking in the jungle stops to enjoy a Yoplait. When she flips the lid of her yogurt, she discovers she’s won $50,000. As she shouts, the ground shakes, and a monstrous roar is heard. The camera pulls back to reveal the hiker standing in the huge impression of a Tyrannosaurus Rex footprint.
Spot broke June
