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    Eve Ashwell joins The Assembly Rooms as editor/partner

    By SHOOTUpdated:No Comments2679 Views
    LONDON --

    Award-winning London edit house The Assembly Rooms has added Eve Ashwell as editor and partner in both Europe and the U.S. The signing adds another accomplished editor to the London roster and is a big step in the U.S. market, where Ashwell already has a growing reputation for her stateside work.

    The company has been active in the American market since the beginning of this year, when it brought on U.S. EP Mary Knox, based in New York. Her representation company, Minerva Content, handles The Assembly Rooms nationally.

    Ashwell is well known for both her comedy and narrative storytelling work, regularly teaming up with directors such as Daniel Kleinman and Pete Riski (Rattling Stick), Noam Murro (Biscuit), Charlie Crane (Knucklehead) and Mark Mulloy (Smuggler). During the past 12 years as an editor and partner at Cut + Run, she won a multitude of honors, including recognition from the AICE Awards, British Arrows, D&ADs and the Creative Circle.

    In the U.S., Ashwell has worked with such agencies as Deutsch, Wieden + Kennedy and Energy BBDO. Recent projects includes ads and content for brands such as Coca Cola, Ikea, Zillow, Axe and McDonald’s, as well as an emotive new spot for Wrigley’s Extra Gum that has received over 70 million views online.

    Nik Hindson, editor/partner at the Assembly Rooms, said of Ashwell, “Her dedication and creativity as an editor combined with her ideas and experience running a business make her the perfect partner to help us move the company forward in both the U.K. and the U.S.”

    The Assembly Rooms is based in a Victorian townhouse in London’s Soho and was started in 2004 by editors/owners Hindson and Sam Rice-Edwards. It now has a roster of 10 editors.

    Tags:Eve AshwellThe Assembly Rooms



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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