Award-winning London edit house The Assembly Rooms has added Eve Ashwell as editor and partner in both Europe and the U.S. The signing adds another accomplished editor to the London roster and is a big step in the U.S. market, where Ashwell already has a growing reputation for her stateside work.
The company has been active in the American market since the beginning of this year, when it brought on U.S. EP Mary Knox, based in New York. Her representation company, Minerva Content, handles The Assembly Rooms nationally.
Ashwell is well known for both her comedy and narrative storytelling work, regularly teaming up with directors such as Daniel Kleinman and Pete Riski (Rattling Stick), Noam Murro (Biscuit), Charlie Crane (Knucklehead) and Mark Mulloy (Smuggler). During the past 12 years as an editor and partner at Cut + Run, she won a multitude of honors, including recognition from the AICE Awards, British Arrows, D&ADs and the Creative Circle.
In the U.S., Ashwell has worked with such agencies as Deutsch, Wieden + Kennedy and Energy BBDO. Recent projects includes ads and content for brands such as Coca Cola, Ikea, Zillow, Axe and McDonald’s, as well as an emotive new spot for Wrigley’s Extra Gum that has received over 70 million views online.
Nik Hindson, editor/partner at the Assembly Rooms, said of Ashwell, “Her dedication and creativity as an editor combined with her ideas and experience running a business make her the perfect partner to help us move the company forward in both the U.K. and the U.S.”
The Assembly Rooms is based in a Victorian townhouse in London’s Soho and was started in 2004 by editors/owners Hindson and Sam Rice-Edwards. It now has a roster of 10 editors.
