The European Union wants to replace a mishmash of national laws on data protection with one bloc-wide reform, updating laws put in place long before Facebook and other social networking sites even existed.
EU Justice Commissioner Viviane Reding said Monday that social networks must become more open about how they operate. Under her proposals, businesses — including Internet service providers — would have additional responsibilities, such as having to inform users of what data about them is being collected, for what purpose, and how it is stored.
EU regulators have been concerned about how commercial online services use customers’ personal data to attract advertisers, saying they want to make sure that citizens’ Internet privacy rights are respected.
“All social network service providers active in the EU must fully comply with EU data protection laws,” Reding said. “Companies have a specific responsibility when personal data is their main economic asset,”
Existing EU laws date to 1995, long before Facebook and other social networking sites existed. EU officials expect the draft legislation to be ready early next year, and after that, it could take up to 18 months for the bill to become law.
The EU has to iron out differences between its members over privacy issues. Countries like France and Germany favor stronger protections for privacy, while Ireland, Britain and others prefer more market-friendly rules.
A Eurobarometer survey this summer found that 75 percent of Europeans are worried about how companies — including search engines like Google and social networks like Facebook or LinkedIn — use their private information.
The proposed reform also would help businesses by replacing the current patchwork of 27 national regulations, she said.
“They need … to have a ‘one-stop-shop’ when it comes to data protection matters, one law and one single data protection authority,” Reding told the American Chamber of Commerce to the EU. “I want to drastically cut red tape.”
New FDA Rules To Take Effect For TV Drug Commercials
Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when explaining their medications' risks and side effects.
The U.S. Food and Drug Administration spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay or distract viewers from risk information.
Many companies have already adopted the rules, which become binding Nov. 20. But while regulators were drafting them, a new trend emerged: thousands of pharma influencers pushing drugs online with little oversight. A new bill in Congress would compel the FDA to more aggressively police such promotions on social media platforms.
"Some people become very attached to social media influencers and ascribe to them credibility that, in some cases, they don't deserve," said Tony Cox, professor emeritus of marketing at Indiana University.
Still, TV remains the industry's primary advertising format, with over $4 billion spent in the past year, led by blockbuster drugs like weight-loss treatment Wegovy, according to ispot.tv, which tracks ads.
Simpler language and no distractions
The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing their drugs, without medical jargon, distracting visuals or audio effects. A 2007 law directed the FDA to ensure that drug risk information appears "in a clear, conspicuous and neutral manner."
FDA has always required that ads give a balanced picture of both benefits and risks, a requirement that gave rise to those long, rapid-fire lists of side effects parodied on shows like "... Read More