CLIENT
OppenheimerFunds.
PRODUCTION CO.
Velocity Afrika, Cape Town.
Keith Rose, director/DP; Barry Munchick, executive producer; Karen Kloppers, producer; Naobi Noisette, production designer. Shot on location in Cape Town.
AGENCY
Euro RSCG Worldwide, New York.
Kevin Roddy, executive creative director; Mark Sitley, executive creative director, broadcast; Phil Silvestri, creative director; Rich Roth, creative director/ copywriter; Sherry Lubbers, executive producer; John Rea, art director.
EDITORIAL
City Cuts, Cape Town.
Willie Saayman, editor; Stuart Botha, assistant editor.
POST/VISUAL EFFECTS
The Refinery, Cape Town.
Charmaine Greyling and Jaco Kraamwinkel, visual effects artists; Ernst Du Plessis, graphic designer; Marc Bloch, producer.
Condor-Post Production,
Cape Town.
David Grant, colorist; Michelle Barrow, producer.
AUDIO POST
audioEngine, New York.
Tom Goldblatt, mixer; Kelly Harnett, assistant mixer.
MUSIC/SOUND DESIGN
Cut & Paste Generation, Johannesburg.
Alun Richards, composer/sound designer; Andrea Richards and Crissy Tavares, producers.
THE SPOTS
Seven black-and-white :30s feature footage of experts in various sports or performance arts in action and at the peak of their careers. As they strive for their personal goals, the ads metaphorically support the benefits of hiring trusted financial advisors, investing for the long term, sticking to one’s personal objectives and working with a professional team of experts: OppenheimerFunds. "Ballet," "Conductor," "Diver," "Marathon," "Polo," "Yacht" and "Anthem" all conclude with the tag, "The right way to invest."
Spots broke in May.