Euro RSCG New York has named Al Kelly its chief creative officer. He will report directly to co-CEOs Jeff Brooks and Pete Zillig.
Kelly will be responsible for all creative teams at the agency, spanning all disciplines, and will work on the full roster of clients including Heineken, Dos Equis, Kraft Foods, Nestle, Jaguar, Charles Schwab, NYSE and Reckitt Benckiser.
Kelly brings to Euro RSCG a track record for creating successful work for such brands over the years as Nike, Saturn, Holiday Inn, Travelers, Purina, Haagen Dazs, HP and Polaroid. In addition to his endeavors in conventional disciplines, Kelly is experienced in leveraging creative uses of digital and social media in non-traditional campaigns.
Prior to joining Euro RSCG, Kelly held positions at shops including Goodby, Silverstein & Partners, Strawberry Frog and Fallon. During his career, his work has garnered virtually every industry award, including multiple Cannes Lions (including the Grand Prix), One Show Pencils, Clios, Effies, and Mercury Awards.
SAG-AFTRA Calls For A Strike Against “League of Legends”
"League of Legends" is caught in the middle of a dispute between Hollywood's actors union and an audio company that provides voiceover services for the blockbuster online multiplayer game.
The Screen Actors Guild-American Federation of Television and Radio Artists called a strike against "League of Legends" on Tuesday, arguing that Formosa Interactive attempted to get around the ongoing video game strike by hiring non-union actors to work on an unrelated title.
Formosa tried to "cancel" the unnamed video game, which was covered by the strike, shortly after the start of the work stoppage, SAG-AFTRA said. The union said when Formosa learned it could not cancel the game, the company "secretly transferred the game to a shell company and sent out casting notices for 'non-union' talent only." In response, the union's interactive negotiating committee voted unanimously to file an unfair labor practice charge against the company with the National Labor Relations Board and to call a strike against "League of Legends" as part of that charge.
"League of Legends" is one of Formosa's most well-known projects. The company provides voiceover services for the game, according to SAG-AFTRA.
SAG-AFTRA has accused Formosa of interfering with protections that allow performers to form or join a union and prevent those performers from being discriminated against โ a move the union called "egregious violations of core tenets of labor law."
Formosa did not immediately respond to a request for comment. "League of Legends" developer Riot Games said that the company "has nothing to do" with the union's complaint.
"We want to be clear: Since becoming a union project five years ago, 'League of Legends' has only asked Formosa to engage with union... Read More