Euro RSCG New York has named Al Kelly its chief creative officer. He will report directly to co-CEOs Jeff Brooks and Pete Zillig.
Kelly will be responsible for all creative teams at the agency, spanning all disciplines, and will work on the full roster of clients including Heineken, Dos Equis, Kraft Foods, Nestle, Jaguar, Charles Schwab, NYSE and Reckitt Benckiser.
Kelly brings to Euro RSCG a track record for creating successful work for such brands over the years as Nike, Saturn, Holiday Inn, Travelers, Purina, Haagen Dazs, HP and Polaroid. In addition to his endeavors in conventional disciplines, Kelly is experienced in leveraging creative uses of digital and social media in non-traditional campaigns.
Prior to joining Euro RSCG, Kelly held positions at shops including Goodby, Silverstein & Partners, Strawberry Frog and Fallon. During his career, his work has garnered virtually every industry award, including multiple Cannes Lions (including the Grand Prix), One Show Pencils, Clios, Effies, and Mercury Awards.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More