EUE/Screen Gems has opened a studio complex in the former Lakewood Fairgrounds site near midtown Atlanta. The new studio targets film, television and digital production communities and ad agencies. According to the lease agreement with the City of Atlanta, EUE/Screen Gems can book films and television series in an existing soundstage now. A nationally recognized entertainment brand is currently shooting a film at the facility.
EUE/Screen Gems is undertaking a multi-million dollar phased renovation for the property and is updating five other buildings. They will start construction on a new 37,500-foot sound stage that will be ready in March 2011. Plans include the development of office space, a mill shop and lighting and grip facilities. The Lakewood site has a film history. It was home to Smokey and the Bandit, the 1997 film that inspired other trucking films and its own sequels.
The investment represents an expansive move for studio provider EUE/Screen Gems which currently houses the Rachael Ray show in New York City and offers a 50-acre studio complex in Wilmington, N.C.
“Through our properties in New York City, Wilmington and now Atlanta, we provide coastal, rural and urban settings to our clients as well as size and infrastructure needed to handle intensive special effects for film, commercial and gaming needs. This urban location expands our portfolio in a powerful way,” said EUE/Screen Gems COO/co-owner Chris Cooney.
Cooney noted that the company was also drawn to Georgia’s attractive 30 percent tax credit to qualified production and postproduction expenditures. The credit is available not only to traditional motion picture projects such as feature films, television series, commercials and music videos, but also innovative new industries such as game development and animation. In addition to the incentive, the city’s ethnic and cultural diversity in the talent base was a draw, as well as the close proximity to the airport and the number of direct flights to Los Angeles and New York.
Bill Thompson, deputy commissioner of the Georgia Film, Music and Digital Entertainment Office, stated, “Having a high-profile soundstage in the metro area will only add to the many assets Georgia offers for the film industry. We are building this industry in Georgia, and EUE/Screen Gems locating here helps us achieve that goal. The new facility will create more jobs for Georgians and increase our competitiveness as a state for film and television productions.”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More