Register

    Erwin Penland hires Jessica Navas as chief planning officer

    By SHOOTUpdated:No Comments671 Views
    NEW YORK --

    Jessica Navas will join agency Erwin Penland in the newly created role of chief planning officer, effective December 1. An award-winning planner, Navas will lead strategic planning and work to enhance brand stories across all clients, including Denny’s Diner, Verizon and L.L. Bean. Navas will report to president Joe Erwin and will sit in the agency’s New York City office.

    Navas joins Erwin Penland from JWT where she was group planning director and worked with clients including PUMA and Lean Cuisine, as well as handling both internal and external communications. Most notably during her tenure at JWT, Navas helped bring JetBlue’s mission to life with core brand and product strategy work. Navas began her career at Merkley Newman Harty and continued on at Cliff Freeman and Partners before joining JWT in 2007. She has worked with many other leading brands during her career, including Rolex, Snapple, DSW, T. Rowe Price and Champion.

    Tags:Erwin Penland



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

    MySHOOT Profiles


    Add A Comment