Jessica Navas will join agency Erwin Penland in the newly created role of chief planning officer, effective December 1. An award-winning planner, Navas will lead strategic planning and work to enhance brand stories across all clients, including Denny’s Diner, Verizon and L.L. Bean. Navas will report to president Joe Erwin and will sit in the agency’s New York City office.
Navas joins Erwin Penland from JWT where she was group planning director and worked with clients including PUMA and Lean Cuisine, as well as handling both internal and external communications. Most notably during her tenure at JWT, Navas helped bring JetBlue’s mission to life with core brand and product strategy work. Navas began her career at Merkley Newman Harty and continued on at Cliff Freeman and Partners before joining JWT in 2007. She has worked with many other leading brands during her career, including Rolex, Snapple, DSW, T. Rowe Price and Champion.