Director and choreographer Erin Murray has joined the talent roster at Los Angeles-based production studio FLORENCE. This is Murray’s first commercial representation in the U.S.
Murray hails from Lagrange, Georgia, growing up with a strong passion for ballet and with the initial goal of becoming a professional ballerina. As her artistic expression evolved, the extreme discipline that dance taught Murray at a young age shaped her approach to future career pursuits of choreography and direction. She incorporates her experience to great effect in her work, having developed her own unique visual language in her intuitive movement-driven projects.
Murray combines dance and filmmaking to create captivating pieces for artists including Ed Sheeran, John Legend, Charli XCX, and Muse. Her narrative short Hydra was named Booooooom TV’s Best Short Film of 2018. The experimental film is a dance narrative that offers commentary on identity, herd mentality, and indoctrination. The short has been selected for festivals and screenings around the world, including the Aesthetica Short Film Festival, Dance Camera West, RAW Film Festival, San Francisco Dance Film Festival, Mexico City Video Dance Festival, Riff Festival Norway, and CAPITOL Dance and Cinema Festival.
Her “Phenom” music video for Thao & The Get Down Stay Down offers a striking commentary on our current reality blended with inventive visuals and choreography, earning Vimeo Staff Pick distinction. She directed her first commercial for Electrify America, a fast-charging electric car station brands in the U.S. Her work has been featured in multiple print and online outlets.
Alli Maxwell, executive producer at FLORENCE, said, “Erin’s work continues to span music, commercial, and narrative projects, always displaying a thoughtfulness and rhythm unique to someone with her dance background. Her work is human and always feels effortless.”
Murray regards her joining FLORENCE as a major step in her directorial career, citing the company’s “knowledge, logistically and creatively,” adding, “They understand my voice and they know how to leverage my specific skills within the industry, and to collaborate with the right people and brands.”
