On the heels of adding Motorola to its client roster which includes the Jordan Brand, Nike and Fitbit, content agency Los York has hired Erin Endres as group account director.
Endres will orchestrate, manage, and drive account activity out of the NYC office for all East Coast business. She will manage day-to-day account management, strategy, team leadership, and business development, helping cement the success of the agency’s NYC office.
Endres joins Los York from R/GA, where she has spent the past four years focusing on brands like L’Oréal Paris, Samsung, and Capital One. Her previous experience spans 14 years at agencies such as BBH, Havas Worldwide, and Syrup, where she developed a set of versatile skills matching Los York’s “Swiss Army Knife” culture that blends content, social, and experiential.
Los York managing partner and co-founder Dex Deboree commented, “Erin’s characteristic passion for brands is matched by her strong competitive drive to do the best creative work possible. Her professional goal is the same as ours: deliver ground-breaking creative in the ever-changing forms of content that generates sales, shifts culture, and moves products, hearts, and minds.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More