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    Erica Shalinsky hired as exec strategy director for Zulu Alpha Kilo in Vancouver

    By SHOOTUpdated:No Comments787 Views
    VANCOUVER, B.C. --

    After an extensive North American search, independent creative shop Zulu Alpha Kilo has hired Erica Shalinsky as executive strategy director of its Vancouver office.

    She joins Zulu from BBDO New York where she served as VP, strategy director and helped steer Ford’s future technologies division globally, building new brand platforms and consumer experiences for electric and autonomous vehicles. In addition to her creative agency leadership, Shalinsky brings a background of business transformation as a management consultant with Deloitte supporting strategy across public and private sector clients. Her experience extends to companies including Microsoft, Ford, Shell, T-Mobile, The Gap and Bank of America.

    The addition of Shalinsky brings Zulu’s headcount in Vancouver to 10 full-time staff who are backed by 140 Zuligans across Toronto and New York. She joins managing director David Tremblay and executive creative directors Dean Lee and Michael Mayes to form Zulu’s West Coast leadership team. The agency’s western-based clients include a2 Milk, Destination BC, Save-On-Foods, Subaru Canada’s western dealers, ToursByLocals, and The Vancouver Island Ferry Company.

    “Finding a talent like Erica with global experience to join our growing Vancouver team is beyond exciting. And the fact that she grew up in Vancouver is even better,” said president and CEO Mike Sutton. “Erica has spent her career turning complex brand, creative and technology problems into transformational business opportunities for global brands and I can’t wait to see the impact she has for our clients.”

    Zulu maintains operations in Toronto, Vancouver and New York. The latter, which is the agency’s first international office, opened earlier this year under the aegis of former Droga5 creative leader Tim Gordon.

    Tags:Erica ShalinskyZulu Alpha Kilo



    Review: Director Ben Taylor’s “Joy”

    Thursday, November 21, 2024

    Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.

    This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.

    The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.

    "Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.

    "Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.

    Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More

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