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    Erica Roberts Joins BBH USA As Chief Creative Officer

    By SHOOTUpdated:No Comments1617 Views
    Alex Grieve (l) and Erica Roberts look to shepherd the black sheep creatives at BBH
    NEW YORK --

    Erica Roberts has been appointed chief creative officer at BBH USA. Roberts will lead all creative strategy and execution for BBH USA clients including Samsung, Google, Mattel’s Barbie, Netflix, Martell U.S. and Brighthouse Financial. Roberts will partner closely with Amani Duncan, CEO of BBH USA, report to Carla Serrano, chief strategy officer, Publicis Groupe, and will join the BBH global board.

    A 15-year Publicis Groupe veteran, Roberts has led award-winning, business-transforming work across nearly every category, from CPG to QSR, financial services and retail. She most recently served as CCO of Publicis NY. A champion of Publicis Groupe’s Power of One model, Roberts helped relaunch 10 brands within The J.M. Smucker Company’s portfolio including Jif, Folgers, Milkbone and Café Bustelo. She led Jif’s recent award-winning creative campaigns “Jif vs. Gif,” and the Lil Jif Project’s #JifRapChallenge. In her new role, Roberts will also bring BBH’s cultural fuel and creativity to Power of One accounts she has nurtured over the years. 

    “It’s such an honor to be joining BBH, one of the most storied creative brands in the world. The BBH USA team has been doing remarkable work over the past year, and I’m excited to build on this momentum to propel the agency, its talent and its clients into their next phase of growth and creative transformation,” said Roberts.

    Her appointment shows further advancement of BBH’s presence and impact in the U.S. and its unique strengths across diversity, culture and innovation. The news follows the promotion of Duncan to CEO earlier this year, and Alex Grieve being appointed to a newly created global CCO role as well as the launch of the new global BBH board. These announcements herald a commitment to empowering local leadership, maintaining global connectivity across the BBH offices, and driving the power of creativity across the agency’s key markets.

    “BBH USA has built a strong creative reputation in the U.S. for championing and producing culturally relevant and diverse ideas and experiences for brands,” said Duncan. “With Erica joining us and our team of creative all-stars, we will continue to bring this approach to life–both in the work we do for our clients and in the culture we create for our people.”

    Grieve, BBH’s global and London CCO, said, “Erica has talent to burn. She’s won everything there is to win. But, much more than that, she has character. Her huge ambition is matched only by her huge heart. She’s empathetic, straight-talking and resilient. Erica is the shepherd this flock of black sheep needs. We expect great things.”

    BBH USA has enjoyed strong growth over the past 18 months, with headcount increasing by 77%, and the agency landing new clients including LinkedIn, Google, Walmart, Mattel, Netflix, Lionsgate and Martell U.S. BBH USA’s work was recognized with more than 50 trophies at Cannes Lions, One Show, D&AD, ANDYs, Clios and Webbys.  

    Implemented in October 2021, BBH’s global board is chaired by Annette King and Grieve and comprised of: Karen Martin, chief executive of BBH London; Duncan; Arto Hampartsoumian, managing partner and executive chairman of Publicis Groupe China; Christine Ng, chairwoman of BBH Singapore and China; Sid Tuli, managing director of BBH Singapore; Sascha Kuntze, chief creative officer of BBH APAC;  Adam Arnold, global chief marketing officer of BBH; and Roberts.

     

    Category:News
    Tags:Alex GrieveAmani DuncanBBH USAErica Roberts



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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