Eric Zuncic will join the DDB North America leadership team as chief strategy officer effective October 2. Zuncic, a Harvard Business School graduate, joins DDB from Crispin Porter+Bogusky where he spent almost two and half years as chief strategy officer for all of its North American offices.
Reporting to DDB North America CEO Wendy Clark, Zuncic will oversee strategy for all DDB North America offices as well as We Are Unlimited, the bespoke agency launched for McDonald’s U.S. business earlier this year.
“Ask the best creatives in the world and they will tell you their dirty little secret is to find the best strategists in the world and to hold on for dear life. Eric is one of those strategists, and lucky for me there’s lots to hold onto,” commented Ari Weiss, chief creative officer of DDB North America.
Prior to joining CP+B, Zuncic spent over three years at Mekanism, where he oversaw strategy on accounts including Method, Pepsi, and Ben & Jerry’s. Earlier, he was director of strategy and innovation at the Brand Union. Before going agency side, he worked for Unilever and Geico.
“I’ve always admired the creative legacy of DDB and am thrilled to partner with Wendy, Ari and the extended North America leadership team to continue the resurgence of this iconic agency,” said Zuncic.
The hiring of Zuncic completes DDB North America’s leadership team with Clark, Weiss and chief people officer Britt Hayes at the helm of the agency.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More