Mired in dead-end office boredom—that’s the predicament facing a woman who’s seated at her workstation cubicle. She is collating and stapling multiple copies of a report.
But glimpses of her workspace suggest that she has other talents, which could be her ticket out of the mundane nine-to-five routine. As she repeatedly and mindlessly presses down on her stapler, we get a glimpse of paperclips bent to form a little person perched atop her computer.
Another piece of art is attached to a nearby black felt bulletin board: it’s an origami-like creation—some paper was shaped into a lovely flower with purple petals, an orange center and a green stem and leaves.
As the woman continues to staple away, we see a cup filled with pencils. Crumpled paper has been attached to the top of each pencil. Collectively, the pencils look like a bouquet of flowers, with the cup serving as a modest vase.
A super then appears on screen: "All That Talent."
Again, her artistic prowess is showcased—this time with her inventive use of a long pink eraser, which has been transformed into a dog’s body, with pushpins for legs and a head, and a tail made from a long stickpin.
A second super reads, "So Few Outlets."
As the woman continues her humdrum office work, she yawns and sighs. A parting super offers a means of a possible escape: "Bellevue Art Museum. Fall classes enrolling now."
The spot was conceived and directed by Steve Utaski, a copywriter at FCB Seattle. In his spare time, separate from his FCB duties, Utaski developed "Eraser Dog" for the Bellevue Art Museum in Bellevue, Wash. The spot represents Utaski’s first foray into directing. He also served as creative director, art director, copywriter, line producer and editor of the commercial. Mike Johnston was assistant director, and the DP was Sean Kirby.
Online editor was Mike Hayertz of Dubs Inc., Seattle. Lead colorist was Bill Lord of Modern Digital Post & Graphics, Seattle. Also serving as a colorist was Eric Rosen of Flying Spot, Seattle. Audio mixer was Mike McAuliffe of Bad Animals, Seattle.
