By Jake Coyle, Film Writer
NEW YORK (AP) --Flexing his star power, Denzel Washington led the thriller "The Equalizer" to a $35 million debut, according to studio estimates Sunday.
The Sony-Columbia Pictures release dominated the weekend box office, surpassing some expectations for the film. Washington plays a former commando living a quiet life in Boston when the disappearance of a prostitute acquaintance (Chloe Grace Moretz) lures him into a battle with the Russian mafia.
The strong opening marks the third-best debut in Washington's career, trailing only 2012's "Safe House" ($40.1 million) and 2007's "American Gangster" ($43.6 million). Washington, who will turn 60 in December, has been one of Hollywood's most reliable draws without the benefit of anything like a superhero franchise.
"He's the very model of box-office consistency," said Paul Dergarabedian, senior media analyst for box-office tracker Rentrak. "I can't think of another star that's this consistent, that remains this rock solid over the course of three decades."
"The Equalizer" reteams Washington with director Antoine Fuqua," who helmed 2001's "Training Day." That film memorably earned Washington an Oscar for best actor. A sequel to "The Equalizer," which is loosely based on the '80s CBS series, is already in development.
"We feel like we have a real opportunity with a sequel and a possible franchise with this film," said Rory Bruer, head of distribution for Sony.
Last weekend's top performer, the young-adult novel adaptation "The Maze Runner," starring Dylan O'Brien, slid to second with $17.5 million in its second week. The 20th Century Fox release also has a sequel in the works, due out next September
The stop-motion animated release "The Boxtrolls" opened in third place with $17.3 million. It's the best opening yet for Laika, the Oregon-based animation studio whose previous films are the Oscar-nominated "Coraline" and "ParaNorman."
Critics have been less enthusiastic about "The Boxtrolls," about a boy who's raised by nocturnal, box-wearing critters beneath the British village of Cheesebridge. But the Focus Features release capitalized on the relative dearth of family-friendly options in theaters over recent months.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak. Where available, the latest international numbers are also included. Final domestic figures will be released Monday.
1. "The Equalizer," $35 million ($17.8 million international).
2. "The Maze Runner," $17.5 million ($27.5 million international).
3. "The Boxtrolls," $17.2 million ($5.1 million international).
4. "This Is Where I Leave You," $7 million.
5. "Dolphin Tale 2," $4.8 million.
6. "No Good Deed," $4.6 million.
7. "A Walk Among the Tombstones," $4.2 million ($2.1 million international).
8. "Guardians of the Galaxy," $3.8 million ($4 million international).
9. "Let's Be Cops," $1.5 million ($1 million international).
10. "Teenage Mutant Ninja Turtles," $1.5 million ($3.9 million international).
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Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to Rentrak:
1. "The Maze Runner," $27.5 million.
2. "The Equalizer," $17.8 million.
3. "Dearest," $13.5 million.
4. "Lucy," $11.1 million.
5. (tie) "The Boxtrolls," $5.1 million.
5. (tie) "Sex Tape," $5.1 million.
7. "Guardians of the Galaxy," $4 million.
8. "Teenage Mutant Ninja Turtles," $3.9 million.
9. "Into the Storm," $3.4 million.
10. "Dawn of the Planet of the Apes," $3.4 million.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More