Director Adraint Bereal has signed with bicoastal production company Epoch Films for first-time commercial representation in the U.S.
Bereal is a multi-disciplinary creative who focuses on film, photography, bookmaking, and graphic design. He is a BFA Design graduate from the University of Texas Austin.
His work is culturally relevant, and he has an authentic, original voice. In 2018, he had his first solo show at the George Washington Carver Museum in Austin, TX. The work was titled “1.7,” the percentage of Black men on the UT Austin campus out of 52,000 students. The show included images of physical expression and interviews from 25 Black men.
Bereal’s next project, “The Black Yearbook,” showcased the stories of Black students on campus, and was featured in The New York Times, The Atlantic and Vice. Recently he has worked with several high-profile clients, including AT&T, Calvin Klein, The New York Times and Airbnb.
“Joining the Epoch family is a new step in my career, and from the jump they listened before anything else,” said Bereal. “It’s often difficult to find those partners that will hear you and understand you. The people at Epoch each took their time to get to know me, and invested in my craft without any doubt that I’d make something awesome.”
“Adraint is bursting with talent and new stories to tell,” assessed Mindy Goldberg, founding partner of Epoch Films. “His passion is contagious. We are proud to be formally introducing him to the marketplace and are looking forward to great collaborations.”
Bereal and Epoch are represented in the West by Dexter Randazzo and Jonathan Logan at The Department of Sales; in the East by Tara Averill and John Robertson at RepresentationCo; and in the Midwest by Chris Brown and Nicole Feddock at Baer Brown Reps.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More