Former Stardust EP Paul Abatemarco, who most recently headed up MPC Creative’s U.S. division, has joined Foundation Content as executive producer.
At Foundation, Abatemarco will develop and grow the shop’s new roster of directors, while continuing to foster the careers of the already established team in place. VP of brand strategy/production Evan Cohen and sr. producer Stacy Paris will both report directly to Abatemarco.
Abatemarco has 13-plus years of experience in the live action, VFX, and motion graphics world. His joining comes on the heels of Foundation’s recent hire of editor Nick Pezzillo and a year of growth for a talent roster that includes the directorial team Focus Creeps, helmer James Levon who’s been most active in the digital content space, and editor Anna Patel who wrapped her second feature documentary.
Foundation Content is a hybrid shop which specializes in the creative ideation, production and delivery of advertising and marketing campaigns for a diverse group of clients. Additionally, Foundation Content has expanded its service offerings which now include visual effects, finishing and color grading.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More