Executive Producer Ron Moon and director Terry Rayment have launched Superdoom Creative Bureau.
Fusing agency, filmmaking and VFX expertise, Rayment and Moon bring a decades-long pedigree of craft-evolved projects for brands including Cadillac, Jaguar, Amazon, Samsung and Duracell, and agencies such as Wieden+Kennedy, McCann, The Martin Agency, Deutsch, Rokkan, COLLINS and The Richards Group.
At just 20 years old, Rayment cut his teeth on the agency side as an art director in Chicago before signing on as a director and launching Eskimo in 2009 (which later evolved into Keeper Content), helming large-scale work for clients like Nike, Purina, the NBA, Cadillac, Verizon, Volkswagen and many more.
Moon has a track record as a prolific senior VFX producer with shops including Zoic Studios and LOGAN, before serving as head of production with Ntropic heading up the studio’s business development efforts. He also served as EP of Chimney before joining Rayment to launch Superdoom.
Rayment said, “Forming Superdoom was a very organic, somewhat fast process. There was less of a business plan and more of a foundation of taste and creative integrity amongst the key players. We wanted to keep things simple, ‘cause simple is malleable, simple works. Ostensibly the company exists in the production space but all involved have such dynamic points-of-view it makes for a playful and inspiring place to create. There’s freedom in that.”
In conjunction with the launch, Rayment and Moon tapped NYC-based filmmaker Jack Turits to sign for U.S. commercial representation. Turits coming aboard the Superdoom roster marks his first career spot production house roost. Turits’ breakout short film Have Had starring Imogen Poots was selected as a Vimeo Staff Pick, bringing him international recognition across filmmaking and advertising. His sensitive approach to capturing raw humanity with a dose of irreverent humor and stylings supports visual storytelling for brands including Evian, Airbnb, Delta, MailChimp, and National Geographic. With his addition,
“Joining a brand new company is a risk, but it took what felt like seconds of Ron and Terry filling me in on their plans for me to realize I couldn’t miss out on this," said Turits. "We share the same values in our approach to the work, and it didn’t hurt that they’re two of the nicest guys in the business. It is important to me to be at a company like Superdoom, where each director has a unique voice.”
