Bicoastal Greenpoint Pictures has brought Leah Donnenberg Ramia on board as executive producer.
With experience as an agency producer, line producer, and executive producer for short-form content, including commercials, shorts, and music videos, Donnenberg Ramia has honed a well-rounded, holistic approach to the craft of production before joining Greenpoint. She’s worked on lauded campaigns, including a Super Bowl spot for Coinbase that took home a Super Clio, and won a Grand Prix at Cannes Lions. Last year, Donnenberg Ramia collaborated with prominent brands such as Meta and Google. The project for Meta, “Skate Ghana,” won the Grand Prix at Ciclope, Best in Show at AICP, and was nominated for an Emmy.
On top of her commercial work, Donnenberg Ramia’s short films have screened at leading festivals, including the Tribeca Film Festival, Palm Springs Shortfest, and Fantasia Festival. Donnenberg Ramia also co-founded SLMBR PRTY Films in 2016, a community for women filmmakers and content studio, inspired by the Women’s March. Although no longer a partner, Donnenberg Ramia remains active in the SLMBR PRTY community, participating in and volunteering for events, panels, and screenings.
“I have always gravitated towards those who test longstanding conventions and seek to improve, reinvent, and shape the industry, and Greenpoint has embraced this ethos since its founding,” said Donnenberg Ramia. “I’ve long admired how they pioneered longform branded content, trailblazing an entire category and widening the commercial production market.”
“Leah is a talented producer with a new wave spirit,” said Tatiana Rudzinski, exec producer, partner at Greenpoint Pictures. “She also has a deep passion for filmmaking and an in-depth pulse on the industry that’s not easy to come by every day.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More