CLIENT
Welch Foods/Welch Fruit Juice Cocktails.
PRODUCTION CO.
eo productions, New York.
Dennis Gallegos, director; Jim Fealy, DP; Nancy Early, executive producer; Cathy Cooper, producer. Shot at Sony Studios, New York.
AGENCY
arnoldmcgrathworldwide, New York.
Rochelle Klein, chief creative director; Grace McQueen, creative director; Sharon Brown, copywriter; Kim Kircher, senior art director; Pam Ferman, executive director of broadcast production; Laura Escamilla, producer.
EDITORIAL
Polite Productions, New York.
Pat Troyan, editor.
POST
Moving Images, New York.
Chris Laite, online editor; Bobbi Thomas, colorist.
AUDIO POST
Howard Schwartz Recording,
New York.
Steve Rosen and Roy Latham, mixers.
THE SPOT
A young girl tells points out her favorite Welch Fruit Juice Cocktails while stating that you have to "shake them to wake up the fruits," in the :30 "Chilly Breeze." In "Blind Taste Test" (:30), the same child conducts her own version of the experiment with the juice bottles.
Spots broke in December.