By Lindsey Bahr, AP Film Writer
Leftovers were on the menu for moviegoers in North America this weekend. "Encanto," "Ghostbusters: Afterlife" and "House of Gucci" repeated in the top three spots, according to studio estimates on Sunday. All three films are playing exclusively in theaters.
The weekend after Thanksgiving is usually pretty quiet at the box office and this year was no exception considering new offerings like "Flee" and "Benedetta" were playing only in limited release. Disney's "Encanto," an animated tale with original music from Lin-Manuel Miranda, earned $12.7 million to take the top spot, down 53% from its opening last weekend. Globally, it's earned $116.1 million to date.
"Ghostbusters: Afterlife" took second place in its third weekend with $10.4 million, pushing it just past the $100 million threshold. And Ridley Scott's ripped from the headlines "House of Gucci," starring Lady Gaga and Adam Driver, came in third place in its second weekend with $6.8 million from 3,477 locations, bringing its domestic total to $33.6 million.
The big surprise came from Fathom, which snagged the fourth place spot with "Christmas with The Chosen: The Messengers." It isn't exactly a movie but an episode of a faith-based streaming series, this focused on the birth of Jesus with several performances by Christian groups, that was shot specifically for a 10-day big screen run. Over the weekend, it grossed $4.1 million from 1,700 screens. Since Wednesday, it's earned $9 million and has become the highest grossing event in Fathom history.
"It just shows how powerful event cinema is and how movie theaters can benefit from non-traditional releases," said Paul Dergarabedian, the senior media analyst for Comscore.
In other notable showings, Warner Bros.' brought "Dune" back to IMAX screens this weekend. The premium screens accounted for over half of its $1.8 million domestic earnings.
In specialty releases, Paul Verhoeven's "Benedetta," released by IFC Films, grossed $145,000 from 202 theaters and Focus Features' "Wolf" opened on 308 screens to $80,000. Neon's animated documentary "Flee" also opened on four screens, earning $25,033. The film is about a man who fled Afghanistan as a child in the 1980s.
Things should pick up next week as Steven Spielberg's take on "West Side Story" dances into theaters nationwide.
"We're heading into the home stretch of the box office year at $3.7 billion," Dergarabedian said.
Pre-pandemic, it was not uncommon for the North American box office to total around $11 billion. But Dergarabedian thinks that $4 billion is still in reach for 2021, should a certain superhero swing in to help on Dec. 17.
"I think the industry has the potential to generate $300 million over the next few weeks," Dergarabedian added. "'Spider-Man' could be the lynchpin to catapult us past the $4 billion mark."
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.
1. "Encanto," $12.7 million.
2. "Ghostbusters: Afterlife," $10.4 million.
3. "House of Gucci," $6.8 million.
4. "Christmas with the Chosen: The Messengers," $4.1 million.
5. "Eternals," $3.9 million.
6. "Resident Evil: Raccoon City," $2.7 million.
7. "Clifford the Big Red Dog," $1.8 million.
8. "Dune," $1.8 million.
9. "King Richard," $1.2 million.
10. "Venom: Let There Be Carnage," $1 million.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More