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    Emmys Hold Steady In Nielsens; Pro Football Dominates Week

    By SHOOTUpdated:No Comments2026 Views
    Host Stephen Colbert speaks at the 69th Primetime Emmy Awards on Sunday, Sept. 17, 2017, at the Microsoft Theater in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

    Hard-working Emmy Awards host Stephen Colbert and a Sean Spicer cameo helped the ceremony avoid a ratings slide but failed to significantly boost viewership.

    Sunday’s Emmys on CBS drew 11.38 million viewers to rank as the week’s No. 6 program, according to Nielsen figures released Tuesday. That’s slightly more than last year’s audience of 11.3 million, which was a record low for the ceremony.

    Colbert’s opening song-and-dance routine and extended monologue included a number of digs at President Donald Trump and an appearance by former White House press secretary Spicer, who arrived on stage with his own lectern and drew surprised gasps from the theater crowd.

    While the NBC hit drama “This Is Us” was among the nominees, the field also had a number of more niche shows such as Hulu’s “The Handmaid’s Tale,” streaming TV’s first top drama winner. The increasingly splintered nature of TV is one reason the Emmys are challenged to draw a bigger audience.

    The ceremony also competed with a top-ranked NFL game.

    The football contest combined with two helpings of “America’s Got Talent” to give NBC the lead among networks, with an average 7 million viewers last week. Fox was second with 5.7 million, followed by CBS with 5.5 million; ABC, 3.8 million; Telemundo, 1.4 million; ION and Univision with 1.3 million each, and CW with 920,000.

    Among cable channels, ESPN was top-ranked last week with an average 2.8 million viewers, followed by Fox News Channel with 2.1 million, MSNBC with 1.6 million and USA with 1.5 million.

    ABC’s “World News Tonight” topped the evening newscasts with an average of 8.34 million viewers. NBC’s “Nightly News” had 8 million and the “CBS Evening News” had 6.8 million viewers.

    Below are primetime viewership numbers compiled by Nielsen for Sept. 11-17. Listings include the week’s ranking and viewership.

    1. NFL Football: Green Bay at Atlanta, NBC, 20.24 million.
    2. “NFL Sunday Post-Game,” Fox, 13.96 million.
    3. “America’s Got Talent” (Wednesday), NBC, 11.59 million.
    4. “America’s Got Talent” (Tuesday), NBC, 11.57 million.
    5. NFL Football: New Orleans at Minnesota, ESPN, 11.4 million.
    6. “Emmy Awards,” CBS, 11.38 million.
    7. “Sunday Night NFL Pre-Kick,” NBC, 10.25 million.
    8. NFL Football: L.A. Chargers at Denver, ESPN, 9.95 million.
    9. NFL Football: Houston at Cincinnati, NFLN, 8.1 million.
    10. “60 Minutes,” CBS, 6.8 million.
    11. “The Orville,” Fox, 6.63 million.
    12. “The Big Bang Theory,” CBS, 6.43 million.
    13. “Big Brother” (Wednesday), CBS, 6.39 million.
    14. “Football Night in America, Part 3,” NBC, 6.18 million.
    15. “Big Brother” (Thursday), CBS, 6.132 million.
    16. “American Ninja Warrior,” NBC, 6.127 million.
    17. “The Big Bang Theory” (Monday), CBS, 5.74 million.
    18. “NCIS,” CBS, 5.23 million.
    19. College Football: Clemson at Louisville, ABC, 5.06 million.
    20. “Mom,” CBS, 4.98 million.

    By Lynn Elber, Television Writer

    Category:News
    Tags:America's Got TalentEmmy AwardsNFLNielsen

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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