Zulu Alpha Kilo has hired Emily Garvey as its first head of strategy for the New York office, rounding out the independent creative agency’s leadership team.
Garvey joins from Johannes Leonardo, where she drove its new business streak over the past several years with key wins like Instagram Global, Oscar Mayer, HBO Max and Amazon Music. Most recently as group strategy director, she oversaw strategy on Kraft Heinz, the agency’s largest account, where her vision helped the company’s heritage brands make a comeback with a multi-year sales turnaround. Her leadership on the “La Dolce Velveeta” platform earned acclaim, and her team’s tongue-in-cheek insight behind Oscar Mayer’s “Bologna Face Mask” broke the internet and drove record bologna sales. Garvey played a crucial role at Johannes Leonardo leading other key accounts like Adidas, helping the brand regain its status in youth culture with Gen Z.
Garvey previously held key strategy roles at places like R/GA, Publicis Groupe’s Rokkan and 360i. Her expertise and tenacity helped the agencies make the transition from digital/social shops to full service AORs, while winning pitches and leading award-winning campaigns for iconic global brands like Samsung and Cadillac.
“I’m so impressed by Zulu Alpha Kilo’s work and culture. Smart, surprising, full of heart. I can’t wait to bring that much-needed spirit to the industry,” said Garvey who’s looking forward to working in NYC with Zulu Alpha Kilo’s partner and chief creative officer Tim Gordon, and managing director Meghan Mullen.
“We’re terribly excited to have Emily join us in New York. Great strategy is the building block for great creative and Emily has proven she knows how to set up an agency for great success,” added Gordon, who joined Zulu himself as a partner last July after 14 years at Droga5, most recently as its CCO.
The New York office, specifically, launched a year-long brand campaign for Booking.com in this year’s Super Bowl, including a two-minute musical featuring Melissa McCarthy that ran during the Oscars. It became the most-watched Super Bowl ad in YouTube history, racking up 118M views. Additional projects are in the works for Booking.com and Campbell’s launching later this year.
Zulu Alpha Kilo maintains offices in Toronto, Vancouver, and most recently in New York City.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More