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    Emily Garvey joins Zulu Alpha Kilo as its first head of strategy in NY

    By SHOOTUpdated:No Comments821 Views
    NEW YORK --

    Zulu Alpha Kilo has hired Emily Garvey as its first head of strategy for the New York office, rounding out the independent creative agency’s leadership team.

    Garvey joins from Johannes Leonardo, where she drove its new business streak over the past several years with key wins like Instagram Global, Oscar Mayer, HBO Max and Amazon Music. Most recently as group strategy director, she oversaw strategy on Kraft Heinz, the agency’s largest account, where her vision helped the company’s heritage brands make a comeback with a multi-year sales turnaround. Her leadership on the “La Dolce Velveeta” platform earned acclaim, and her team’s tongue-in-cheek insight behind Oscar Mayer’s “Bologna Face Mask” broke the internet and drove record bologna sales. Garvey played a crucial role at Johannes Leonardo leading other key accounts like Adidas, helping the brand regain its status in youth culture with Gen Z. 

    Garvey previously held key strategy roles at places like R/GA, Publicis Groupe’s Rokkan and 360i. Her expertise and tenacity helped the agencies make the transition from digital/social shops to full service AORs, while winning pitches and leading award-winning campaigns for iconic global brands like Samsung and Cadillac.

    “I’m so impressed by Zulu Alpha Kilo’s work and culture. Smart, surprising, full of heart. I can’t wait to bring that much-needed spirit to the industry,” said Garvey who’s looking forward to working in NYC with Zulu Alpha Kilo’s partner and chief creative officer Tim Gordon, and managing director Meghan Mullen.

    “We’re terribly excited to have Emily join us in New York. Great strategy is the building block for great creative and Emily has proven she knows how to set up an agency for great success,” added Gordon, who joined Zulu himself as a partner last July after 14 years at Droga5, most recently as its CCO.

    The New York office, specifically, launched a year-long brand campaign for Booking.com in this year’s Super Bowl, including a two-minute musical featuring Melissa McCarthy that ran during the Oscars. It became the most-watched Super Bowl ad in YouTube history, racking up 118M views.  Additional projects are in the works for Booking.com and Campbell’s launching later this year.

    Zulu Alpha Kilo maintains offices in Toronto, Vancouver, and most recently in New York City.

    Tags:Emily GarveyMeghan MullenTim GordonZulu Alpha Kilo



    The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit

    Tuesday, December 24, 2024

    The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.

    At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.

    Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.

    Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.

    Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.

    "With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."

    Allred said she's ready to prove that Hutchins had a close relationship... Read More

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