FCB Inferno has hired Elspeth Lynn to join as group creative director in January. She will work directly with the agency’s clients, which include BMW, Beiersdorf and Sport England, and report to joint chief creative officers Al Young and Owen Lee.
Elspeth brings 25 years of creative experience to FCB Inferno and the network. She held the position of executive creative director at M&C Saatchi London since 2012, where she led the creative output for a client roster that included Transport for London, SABMiller and Virgin Holidays. Prior to M&C Saatchi, she was executive creative director at digital agency Profero for three years, working with clients that included M&S, ASOS and MINI. During her time at the agency she drove multiple successful pitches and was awarded a Grand Prix at the Creative Showcase Awards. In 1999 Elspeth founded Zig in Canada with two business partners; that shop was sold to Crispin Porter + Bogusky in 2006.
Elspeth has served on juries at Cannes, D&AD, The One Show, The Clios and The Andys and also chaired the Marketing Awards in Canada.
FCB Inferno is the London agency of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 200 at FCB Inferno.