Lucky Post has promoted Elizabeth V. Moore to editor. Moore has been working at Lucky Post since 2012 when she joined the company as an assistant. Working alongside Lucky Post’s senior editors, Moore has honed her talent editing music videos, television promos, short films, and commercials for brands including Charles Schwab, Costa, Jeep, 7-Eleven, and Wolf.
“Elizabeth is a truly creative editor who has developed a stylistic voice that is appreciated by clients who trust her instinct and drive to deliver the best work possible,” commented Lucky Post CEO Tammie Kleinmann. “For us, it wasn’t a matter of if she would become an editor, but when. This is her time.”
Film theory electives in college opened Moore’s eyes to a career in the arts and changed her focus, leading her to earn a degree in Cinema-Television from Southern Methodist University. An opportunity from a professor sent her into working with editor Sai Selvarajan on a documentary film immediately following graduation.
In hindsight, Moore notes, the powerful momentum in pairing sound with image are anchored in her childhood piano lessons which imparted an understanding of rhythm. Everything she has ever enjoyed would inevitably lead to editing: solving puzzles, visual art, and music.
Moore said she thrives on the connection visual storytelling evokes with an audience’s emotional journey: “I try to carry that first experience when I see the footage for the first time through the end of a project. It’s in that moment I am in the same seat as the audience.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More