The Producers Guild of America (PGA) has announced new eligibility guidelines for the 2021 Producers Guild Awards. In response to the closure of movie theaters due to the COVID-19 pandemic, the Producers Guild of America is temporarily adjusting its rules for eligibility for the Darryl F. Zanuck award to accommodate films that may be forced to have initial nontheatrical public exhibition or distribution. As the Academy of Motion Pictures Arts and Sciences and other industry organizations have shifted their rules, the Producers Guild will be permitting films initially made available on a commercial streaming or VOD service to qualify for awards eligibility.
Producers Guild of America presidents Gail Berman and Lucy Fisher shared in a joint statement, “Each year, the PGA has the privilege to honor outstanding achievements in our field and celebrate the inspiring producers behind them. The current realities mandate that we make the necessary adjustments so that every deserving producer has the opportunity for their hard work and excellence to be recognized.”
Revised rules will be posted by the Producers Guild in the coming weeks, providing further details. All other eligibility requirements will remain in full force and effect until further notice. The Producers Guild reserves the right to amend these rules at any time, including when theaters reopen in accordance with federal, state and local specified guidelines.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More