Creative production company Derby has promoted Eli Ash to head of production. Ash joined Derby last year as sr. producer and has produced numerous commercial and music video projects for the company. In her new role, she will supervise production for Derby’s commercial and music video units, oversee budgets and crew assignments, and act as client liaison.
Ash’s credits at Derby include The Beautiful and the Damned, a “visual album” for rapper G-Eazy and RCA, and directed by Derby’s Bobby Bruderle. She served as both producer and post producer on the project. “It started out as a single music video that we developed into five videos encompassed in a short film with a very cinematic approach,” she recalled. “It was very exciting and something we’re really proud of.” Other key projects for Ash include a SweeTARTS campaign, directed by John Poliquin, in which a backyard crowd is showered by candy treats (shot at 1000fps) and a multi-spot campaign for Honda.
Ash’s background includes diverse experience in advertising, branded content, reality television and music videos. She has produced content for NBC, ABC, A&E, BBC, MTV, The Travel Channel, The Food Network, Discovery Science, PBS, Sesame Workshop and Viacom. Her advertising experience includes work for such brands as Warner Bros. Records, Nike, GM, BMW, The Nobel Peace Prize, OXFAM Crisis Action, GQ, Vogue, Complex and Vice Media.
Derby represents a diverse roster of directorial talent, including Poliquin, Bruderle, The Bozzwicks, Catherine Orchard, Josh Hayward, Lucas Borras, Nickolas Duarte, Roberto Serrini, Ryan Balas and Shomi Patwary. Mary Crosse is Derby’s EP.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More