CLIENT
Fleet Bank.
PRODUCTION CO.
Element Productions, Boston.
Rudi Schwab, director; Pierre Rouger, DP; Eran Lobel, executive producer/producer; Kayellen Moran, production manager. Shot on location in Boston.
AGENCY
Hill, Holliday, Connors, Cosmopulos, Boston.
Kevin Samuels, creative director/art director; Spenser Deadrick, copywriter; Scott Hainline, producer.
EDITORIAL
Mad River Post, New York.
Jack Douglas, editor; Laura Relovsky, producer.
POST
Mad River Post, New York.
Jack Douglas, online editor.
The ANX, New York.
John Crowley, colorist.
VISUAL EFFECTS
Phantom Designs, Los Angeles.
Olivier Benamou, designer, computer screens.
AUDIO POST
East Side Audio, New York.
Tom Goldblatt, mixer.
THE SPOTS
Actor Jim Gaffigan stars in four spots with shortstops Derek Jeter and Nomar Garciaparra of the New York Yankees and Boston Red Sox, respectively, promoting Fleet’s online services. In the ads, the athletes are working on laptops at an internet café, when they become the targets of unwanted conversation with Gaffigan. The campaign includes the :30s "Nomar/Derek—Bank & Invest Online," "Nomar/ Derek—Pay Bills" and "Own Your Business," and the :60 "Demonstration TV."
Spots broke May 17.