Electric Theatre Collective, the Los Angeles and London-based VFX and postproduction studio, augments its L.A. office with commercial production pro Tiffani Manabat as managing director.
Manabat, who will be overseeing innovation and strategic directions for Electric Theatre Collective, started in live action commercial production 15 years ago. She cut her teeth working for companies like Anonymous Content, VH1/MTV, HKM RadicalMedia, and Motion Theory. While at Motion Theory, Manabat broadened her production expertise into the post and VFX side. She also previously served as executive producer at Caviar LA where she was responsible for revamping its postproduction process from editorial through VFX finishing, while working closely with the directorial roster, as well as client and creative teams.
From there, Manabat became the VP and EP of television, games and VR for Digital Domain. During her time there, she worked on groundbreaking and award-winning projects, such as the blockbuster-level trailer for the bestselling video game Destiny, innovative campaigns for The British Heart Foundation and Nike, and several epic spots for the UFC.
As managing director of Electric Theatre Collective’s L.A. office, Manabat brings her strategic acumen, and her ability to expertly interface with clients and creatives. Kate Hitchings, who has been at the helm of the L.A. office since day one, can now focus on her role as EP while Manabat takes the reins as managing director.
Manabat sees Electric Theatre Collective as the antithesis to the current industry trends, “I’m looking at a market crowded with conglomerates who all approach problems the same way. The real truth is I couldn’t pass up this opportunity. Holistically, everyone at Electric is so talented. Sitting with production, technology, the leads of each department, the support teams—it’s a lethal bunch. They’re adaptable and they’re quick. They’re hyper-focused and hungry. Electric has the traits I covet, that I believe are still important.”
