Eight high-scoring entries in The One Show 2022 have been named finalists for the One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s business from the past year.
Finalists for this year’s One Show CMO Pencil are:
- AB InBev Michelob ULTRA for “Save it See it” by GUT São Paulo
- Dole Sunshine Company and Ananas Anam for “Piñatex” by L&C New York
- Google for “Black-Owned Friday” by BBH USA New York
- Google for “Real Tone” (in house)
- Heineken for “Shutter Ads” by Publicis Italy Milan
- House of Lapland for “Salla 2032” by Africa São Paulo
- Unilever for “Degree Inclusive” by Wunderman Thompson Argentina Buenos Aires
- Walmart for “Bedtime Stories” by FCB Chicago
“These eight amazing pieces of work are among the highest scoring entries in The One Show 2022,” said Kevin Swanepoel, CEO, The One Club. “We look forward to seeing which CMO will be honored this year for the work that takes an innovative, bold stance, and has the greatest positive impact on a brand and its bottom line,”
The honor is unique for The One Show in that all of its other awards are given to agency or brand creative teams, whereas the CMO Pencil is presented to the individual at the brand responsible for recognizing and shepherding great work to life.
Judging the CMO Pencil finalists will be a jury of leading brand-side marketers:
- Kofi Amoo-Gottfried, CMO, DoorDash
- Peggy Ang, CMO, SVP of marketing, LG Electronics
- Bruno Cardinali, former CMO, Popeye’s
- Rankin Carroll, chief brand & content officer, Mars Wrigley
- Morgan Flatley, global CMO, McDonald’s
- Jessica Klodnicki, CMO, Skullcandy
- Fernando Machado, CMO, Activision
- Kenny Mitchell, CMO, Snap
- David Rubin, CMO, The New York Times
- Michelle St. Jacques, CMO, Molson Coors
- Doug Scott, CMO, EVP, international, Twitch
- Deborah Wahl, global CMO, General Motors
In accordance with The One Show judging rules, jury members abstain from voting on work done for or by their own company.
The jury will review the finalists and select the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward. The winning CMO will be presented with the award on stage at The One Show awards ceremony, taking place at the conclusion of Creative Week 2022 on May 20 at Cipriani Wall Street in New York.
Past CMO Pencil winners are Raja Rajamannar, chief marketing & communications officer and president, healthcare business at Mastercard for “True Name,” created by McCann New York; Kathleen Hall, chief brand officer, Microsoft for Xbox’s “Changing the Game” also by McCann New York; David Rubin at The New York Times for “Truth is Worth It” from Droga5 New York; and Stephen Tisdale, CMO, State Street Global Advisors for “Fearless Girl,” by McCann New York.
Review: Writer-Directors Scott Beck and Bryan Wood’s “Heretic”
"Heretic" opens with an unusual table setter: Two young missionaries from The Church of Jesus Christ of Latter-day Saints are discussing condoms and why some are labeled as large even though they're all pretty much a standard size. "What else do we believe because of marketing?" one asks the other.
That line will echo through the movie, a stimulating discussion of religion that emerges from a horror movie wrapper. Despite a second-half slide and feeling unbalanced, this is the rare movie that combines lots of squirting blood and elevated discussion of the ancient Egyptian god Horus.
Our two church members — played fiercely by Sophie Thatcher and Chloe East — are wandering around trying to covert souls when they knock on the door of a sweet-looking cottage. Its owner, Mr. Reed, offers a hearty "Good afternoon!" He welcomes them in, brings them drinks and promises a blueberry pie. He's also interested in learning more about the church. So far, so good.
Mr. Reed is, of course, if you've seen the poster, the baddie and he's played by Hugh Grant, who doesn't go the snarling, dead-eyed Hannibal Lecter route in "Heretic." Grant is the slightly bumbling, bashful and self-mocking character we fell in love with in "Four Weddings and a Funeral," but with a smear of menace. He gradually reveals that he actually knows quite a bit about the Mormon religion — and all religions.
"It's good to be religious," he says jauntily and promises his wife will join them soon, a requirement for the church. Homey touches in his home include a framed "Bless This Mess" needlepoint on a wall, but there are also oddities, like his lights are on a timer and there's metal in the walls and ceilings.
Writer-directors Scott Beck and Bryan Wood — who also... Read More