Eleven new members have been added to Effie Worldwide’s board of directors. Traci Alford, global CEO of Effie Worldwide, unveiled the lineup. The board, chaired by Vineet Mehra, chief growth & customer experience officer at Good Eggs, oversees and contributes to the nonprofit’s mission to champion effectiveness through smart leadership, real insights and its mainstay marketing effectiveness awards.
The incoming and recent additions to Effie Worldwide’s board of directors are:
- Manolo Arroyo, global CMO, The Coca-Cola Company
- Andrea Brimmer, chief marketing & public relations officer, Ally Financial
- Frederique “Freddie” Covington Corbett, SVP of global brand strategy & planning, Visa
- Anda Gansca, co-founder & CEO, Knotch
- Michael Houston, worldwide CEO, Grey Group
- Michelle Klein, VP, global customer marketing, Facebook
- Kim Larson, global managing director, client & agency services, Google
- Jonathan Nelson, CEO, Omnicom Digital
- Mark Sinnock, group chief strategy officer, Europe & UK, Havas
- Khartoon Weiss, head of global agency & accounts, TikTok
- Rodney Williams, president & CEO, Belvedere Vodka
Effie’s board consists of 27 directors, including three officers (Mehra, treasurer Jack Bamberger of Amobee, and secretary Ellen Hyde Pace of Red Fuse).
“The role of marketers is to drive growth for our brands and businesses, and its purpose has only intensified over the past year. Effie Worldwide’s board understands this because they live it every day,” said Alford. “The Effie Board represents the industry we serve and is committed to giving back through Effie’s mission to champion effective marketing and develop talent through our effectiveness framework. I am proud to welcome our newest directors and look forward to working with them to continue to evolve the standard of excellence in marketing and celebrate the dynamic nature of effectiveness around the world.”
Mehra added, “Effie has always been committed to fostering an industry-wide culture of marketing effectiveness. This appointment of some of the best, brightest, and most progressive leaders and practitioners in our industry to Effie’s Worldwide board of directors further solidifies our position as the global leader in recognizing, rewarding, and developing the most effective practitioners of marketing from around the world.”
Under the board’s leadership, Effie has most recently launched its Global Marketing Effectiveness Bootcamp for emerging talent and launched the Global Best of the Best Effies, where Gold winners from Effie’s 50+ awards around the world will compete globally, for the first time, to ultimately name the single most effective marketing effort of the year. The entry deadline is April 26, 2021.
Review: Writer-Director Andrea Arnold’s “Bird”
"Is it too real for ya?" blares in the background of Andrea Arnold's latest film, "Bird," a 12-year-old Bailey (Nykiya Adams) rides with her shirtless, tattoo-covered dad, Bug (Barry Keoghan), on his electric scooter past scenes of poverty in working-class Kent.
The song's question — courtesy of the Irish post-punk band Fontains D.C. — is an acute one for "Bird." Arnold's films ( "American Honey," "Fish Tank") are rigorous in their gritty naturalism. Her fiction films — this is her first in eight years — tend toward bleak, hand-held verité in rough-and-tumble real-world locations. Her last film, "Cow," documented a mother cow separated from her calf on a dairy farm.
Arnold specializes in capturing souls, human and otherwise, in soulless environments. A dream of something more is tantalizing just out of reach. In "American Honey," peace comes to Star (Sasha Lane) only when she submerges underwater.
In "Bird," though, this sense of otherworldly possibility is made flesh, or at least feathery. After a confusing night, Bailey awakens in a field where she encounters a strange figure in a skirt ( Franz Rogowski ) who arrives, like Mary Poppins, with a gust a wind. His name, he says, is Bird. He has a soft sweetness that doesn't otherwise exist in Bailey's hardscrabble and chaotic life.
She's skeptical of him at first, but he keeps lurking about, hovering gull-like on rooftops. He cranes his neck now and again like he's watching out for Bailey. And he does watch out for her, helping Bailey through a hard coming of age: the abusive boyfriend (James Nelson-Joyce) of her mother (Jasmine Jobson); her half brother (Jason Buda) slipping into vigilante violence; her father marrying a new girlfriend.
The introduction of surrealism has... Read More