Publicis Groupe BeNe (Belgium and The Netherlands) has appointed Eduardo Marques to serve as its chief creative officer.
Marques, a Brazilian who has experience across international markets including U.S. and Europe, has won 40 Cannes Lions, including three Grands Prix and a Titanium Lion. He has also won Black Pencils at D&AD and The One Show, during his time at 180LA and Publicis Spain.
Marques will divide his time between Netherlands and Belgium and will join the BeNe board of Publicis Groupe. Marques is best known for his IKEA campaign “Real Life Series” and of course, the “Moldy Whopper” for Burger King.
After two years, Marques exchanges Publicis Groupe Spain for Publicis Groupe BeNe. He previously worked at 180LA, Pereira & O’Dell San Francisco, JWT Bahrain and Ogilvy Brazil.
Bruno Bertelli, global CCO of Publicis WW and CEO of Publicis, Italy, said, “Eduardo is one of the most distinguished creatives in the Groupe. His appointment is testament to the importance of our investments in the BeNeLux region and the creative opportunities it offers. He is a wonderful storyteller who knows how to successfully connect strategy, data, creativity and storytelling. ”
Marques commented, “The BeNe region is a great ‘university’ for creativity, and a hot spot for awesome talent. The strength of the Power of One in these regions facilitates a multidisciplinary creative-data-strategy powerhouse for clients.“
Succeeding Marques as chief creative officer at Publicis Groupe is Óscar Martínez who will become the lead creative responsible for the Publicis, Wysiwyg, Nurun and Publicis Emil units regionally.
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More