CLIENT
Dunlop Tire.
PRODUCTION CO.
Redtree Productions, Boston.
Joe Grasso, director/DP; Maria Sheehan, executive producer; Les Milne, producer. Shot on location in Lake Tahoe, Utah.
AGENCY
Arnold Worldwide, Boston.
Ron Lawner, chief creative officer; Alan Pafenbach, managing director/group creative director; Julian Newman, art director; Alex Russell, copywriter; Amy Febinger, producer.
EDITORIAL
Editpod, Boston.
Carl MacNeal, editor; Dan Metzler, assistant editor; Rani Nathaniel, producer.
POST
Company 3, New York.
Tim Masick, colorist; Tom Salamon, assistant colorist; Luana Ayres, producer.
VISUAL EFFECTS
Brickyard VFX, Boston.
Geoff McAuliffe, visual effects artist; Kirsten Andersen, producer.
AUDIO POST/ MUSIC/SOUND DESIGN
Soundtrack, Boston.
Mike Secher, mixer/composer/sound designer.
THE SPOT
"Arrow" utilizes black-and-white footage of racing legend Phil Hill to show how Dunlop has contributed to successful racecar drivers over the past 100 years. The :30 also features an arrow with a "D" (the Dunlop logo), which is placed in strategic areas over the racing footage. A voiceover explains that "Some people drive just to get from point A to point B. These guys … they were looking to get someplace else. A place we call point D." The ad then transitions to color footage of today’s high-performance cars to emphasize that Dunlop’s history translates into quality tires for today’s market.
Spot broke in June.