Editor Kenji Yamauchi started at Lost Planet in July 2015 as an Assistant Editor. Yamauchi explains, “I moved to the United States, from São Paulo, all by myself. To be completely honest, I never had the dream to work abroad but when the opportunity at Lost Planet appeared, I jumped on it. It's not easy being alone in a new country and looking back, if anyone had told me how taxes work I'd probably never have come, but I'm glad no one did, so here I am.” Yamauchi's skill in executing emotional storylines is evidenced in his work on campaigns with Google, Samsung, Amex, Budweiser, as well as his work in music videos with artists such as Mumford & Sons.
Tania Mesta's path to editing was not as direct. She explored many roads, from studying French and business in college to working on a home renovation show in Los Angeles, and finally landing as an assistant editor at RPS where her training began. Born of Mexican parents and raised in El Paso, Texas, she is both figuratively and literally from the border, embracing what both cultures bring to her world view and her work. She has edited numerous campaigns with brands such as Calvin Klein, Prada, and Mass Mutual.
Executive Producer Krystn Wagenberg shared, “My experience has taught me that we must continue to seek the latest talent to reap the benefit of new ideas and fresh eyes. Both Kenji and Tania have the fearless edge that will help push the boundaries of emotional and creative storytelling. I am super excited to be involved in taking their careers to the next level.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More