Editor Stewart Reeves, who continues to be handled in Australia by The Editors, Sydney, has lined up his first career U.S. representation, joining The Whitehouse, which maintains stateside shops in New York, Chicago and Santa Monica.
Currently based in Sydney, Reeves was born in the U.K. and trained at The Whitehouse in London through the early 1990s, assisting on such notable jobs as Levi’s “Drugstore,” Stella Artois “Last Orders” and Nike “Airport.”
He then moved over to the agency side of the business, joining Wieden+Kennedy, Amsterdam, as a producer, spending nearly three years producing commercials around the globe. Reeves eventually found himself back in the editor’s chair in Sydney and quickly established himself as a full-fledged cutter.
Relinking with The Whitehouse is akin to a return home, said Reeves whose recent editing credits include spots Down Under such as Acura’s “Shockwaves,” Bonds’ “Cool Tea,” Kiwi’s “Believe It Or Not,” Toyota’s “Every Bit Brilliant” and Boags’ “Pure.” As am editor, he has developed a reputation for combining a keen rhythmic and visual sense with an eye for offbeat comedy.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More