By SANDRA GARCIA
Boomtown has signed Michael Schwartz as senior editor. Schwartz was most recently an editor at New York-based Editing Concepts.
"Boomtown is an amazing opportunity for me because it’s this great little company that was built to give you the resources you need to cut as an offline creative editor," said Schwartz, who was wooed by the company’s small size and family-like atmosphere. Boomtown president Steve Kraftsow called Schwartz in for discussion after being impressed by his reel.
Schwartz, known for his edgy, docu-drama cutting style, got his start in ’91 when he joined now defunct Dennis Hayes & Associates (DH&A). He began, like many other DH&A editors, as a company messenger and, after two years, was promoted to editor. In mid-’94 he went to Atlanta to launch a satellite office that coincided with the arrival of the upcoming Olympics in ’96. But after a year and half, DH&A closed the Atlanta quarters and Schwartz returned to the New York office until its closing in mid-’97 (SHOOT, 6/20/97, p. 7) when Dennis Hayes retired.
While at DH&A, Schwartz cut the memorable Federal Express spot "Applause," directed by James Gartner of then bicoastal Gartner/Grasso (now Gartner) via BBDO New York. The spot was honored in the editing category in ’94 at the AICP Show at MoMA. Schwartz’s other editing credits include "A Day in the Life" for AT&T via Young & Rubicam, New York, and a campaign for Long John Silver’s via New York-based Jordan McGrath Case & Taylor (now jordanmcgrathcase&partners).
After the DH&A closing, Schwartz joined Editing Concepts in late ’97 where he cut such spots as Sprite’s "Granola Cola" via Lowe & Partners/ SMS, New York; "Hasek" for MasterCard through McCann-Erickson, New York; and Crest’s "First Grade" via DMB&B, New York. "I had a great experience at Editing Concepts but the opportunity to be part of a small company again was where I wanted to be. I sort of grew up in it," said Schwartz.
Schwartz joins Boomtown editors Kraftsow, Huck Botko and Julian Soast. Boomtown is represented in the Northeast by Stuart Sternbach of Pangea, and nationally by in-house rep Laurel Schwartz (no relation to Michael Schwartz).
Jury Presidents Named For The One Show 2025
The One Club for Creativity has announced the global creatives from around the world who will serve as jury presidents for The One Show 2025.
These creatives will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2025 Jury presidents, by discipline, are as follows:
--Brand-Side/In-House: David Lee, CCO, Squarespace, New York
--Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London
--Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto
--Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York
--Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPTยฎ, Rotterdam
--Direct Marketing: Vicki Maguire, CCO, Havas London
--Film & Video: Javier Campopiano, global CCO, McCann Worldgroup & McCann Global, Madrid
--Gaming: Taj Reid, global chief experience officer, US CCO, Edelman, New York
--Integrated, Experiential & Immersive: Chris Beresford-Hill, worldwide CCO, BBDO New York
--Fusion Pencil: Walter T. Geer III, CCO, Innovation North America, VML, New York
--Green Pencil: Barbara Humphries, ECD, The Monkeys, Sydney
--Health & Wellness, Pharma: Wendy Lund, chief client officer, WPP, New York
--IP & Product Design: Ronald Ng, global CCO, MRM, New York
--Moving Image Craft & Production: Irene Kugelmann, chief creative officer, DDB Group of Companies Germany, Berlin
--Music & Sound Craft: Joel Simon, CCO, JSM Music, New York
--Out of Home, Print & Promotional: Kainaz Karmakar, CCO, Ogilvy India, Mumbai
--Public Relations: Patricia รvila, regional director for Latin America, รgora, Sรฃo Paulo
--Radio... Read More