Editor Richard Cooperman, whose high-gloss fashion/beauty work spans everything from couture to luxury automobile campaigns, has signed with /Wildchild/, the New York and L.A.-based content collective founded by Yvette Piñeyro.
A native of Toronto, Cooperman joins /Wildchild/ from jumP. Recent projects include work for Lexus, L’Oreal and Hugo Boss and Samsung.
Starting with the editing of music videos, Cooperman’s work has followed a path of visual storytelling that’s included high-end fashion and beauty work for some of the top labels and designers in the industry, including Thierry Mugler, directed by Floria Sigismondi, and Hugo Boss, directed by Jonas Åkerlund. Cooperman has also diversified into automotive advertising which has adopted the sensibilities of top fashion directors and stylists to position cars and SUVs as badges of taste and style, the ultimate in luxury accessorizing.
Indeed, Cooperman was drawn to /Wildchild/ based on its strength in the fashion arena. “I was looking for an editorial company that was strong in the genres where I like to play, and I’d become aware of them based on their fashion work,” he said.
In addition to Åkerlund and Sigismondi, Cooperman has also worked with such noted fashion and music video directors as Wilfred Brimo, Sophie Muller and Melina Matsoukas–and all on car commercials. “For me, it’s fun and challenging to combine the demands and influences of these two worlds,” he says about his automotive work, noting that the influence of fashion advertising and imagery is being felt in many areas of ad content.
His move into fashion came via the stylistically-related genre of music videos, Cooperman explained. After graduating from Ryerson University in Toronto he landed at a small production company there that specialized in videos. It’s where he started to edit, “and I loved it,” he recalled. “Sometimes you find something that you’re good at, and when you do, it never feels like work.”
Cooperman has just completed a campaign for Lexus via Team One that introduces its new NX crossover in the brand’s characteristically sexy way. Directed by Brimo, the spots depict the attributes of the new model in a fast-paced and breathless fashion.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More