Rock Paper Scissors (RPS) has added editor Paul Hardcastle to its roster for representation in the U.S. Hardcastle is a founder and an editor/partner at Trim London where he continues to work for U.K.-based projects. Prior to connecting with RPS, he was repped by Cosmo Street in the American ad market.
Hardcastle has garnered assorted accolades over his career from Cannes Lions and D&AD Pencils to British Arrows and Clios.
Hardcastle is a frequent collaborator with director Adam Berg, for whom he edited the groundbreaking Philips’ “The Carousel” integrated campaign in 2009. The film was lauded as a technical masterpiece and became one of the first online ads to win the Cannes Lions Grand Prix, the festival’s top honor, setting the stage for the wave of online advertising in the ensuing decade.
Recently, Hardcastle edited some of the most visible global ads for Apple and TBWAMedia Arts Lab, including the highly celebrated AirPods “Bounce” for director Oscar Hudson as well as other genre-defining work for Apple with directors Sam Brown and Derek Cianfrance.
“Paul is one of the most respected editors in our business,” said Angus Wall, founding partner at Rock Paper Scissors.“I have a lot of admiration for the innovative, forward-looking way he’s approached not only his work, but also the relationships he has with agencies and directors alike.”
Hardcastle said, “The work at Rock Paper Scissors has been at an aspirational level for decades now, I’ve been a fan my whole career. I am very excited to finally get to work with them in the American market.”
The Gardening.club. Grows AI Talent Roster
The Gardening.club., the sister company to production house The Sweetshop, has assembled a lineup of eight new artificial intelligence (AI) artists. The ensemble of talent looks to redefine storytelling by fusing cutting-edge AI with human creativity. The Gardening.club.’s guiding rule is that AI is never just a substitute; it must enhance and expand creative vision.
The fresh cohort of AI artists will bring an extra dimension to the work already championed by futurist Tomas Roope, co-founder of The Gardening.club, along with AI artist and co-founder Jacqui Kenny whose collaborative projects with brands like Gucci, Google, OpenAI and Louis Vuitton have impacted both the art and commercial worlds.
Melanie Bridge, co-founder and CEO of The Sweetshop and co-Founder of The Gardening.club,, said, “We’ve made it our mission to unearth the world’s top AI artists—it was a mandate for us that each would be a brilliant storyteller with a unique voice. It was also crucial that their body of work demonstrated not only artistic vision but would seamlessly translate into the commercial world. It’s not common to see this level of mastery in AI artistry, and we believe our roster of eight represents the very best out there today.
Bridge continued, “We have also been working hard with copyright lawyers worldwide to develop a comprehensive system of protocols, that ensure we can confidently use AI in our commercial projects--we are very proud of this and believe it to be an industry first.”
Joining The Gardening.club are a group of talented artists who have already made waves as storytellers in the AI art world--Kenny, Floam World, Nathan Boey, Ethereal Moon, Junie Lau, Aashay Singh, YZA Voku, and KEZIAI. These artists’ backgrounds are... Read More