Rock Paper Scissors (RPS) has added editor Paul Hardcastle to its roster for representation in the U.S. Hardcastle is a founder and an editor/partner at Trim London where he continues to work for U.K.-based projects. Prior to connecting with RPS, he was repped by Cosmo Street in the American ad market.
Hardcastle has garnered assorted accolades over his career from Cannes Lions and D&AD Pencils to British Arrows and Clios.
Hardcastle is a frequent collaborator with director Adam Berg, for whom he edited the groundbreaking Philips’ “The Carousel” integrated campaign in 2009. The film was lauded as a technical masterpiece and became one of the first online ads to win the Cannes Lions Grand Prix, the festival’s top honor, setting the stage for the wave of online advertising in the ensuing decade.
Recently, Hardcastle edited some of the most visible global ads for Apple and TBWAMedia Arts Lab, including the highly celebrated AirPods “Bounce” for director Oscar Hudson as well as other genre-defining work for Apple with directors Sam Brown and Derek Cianfrance.
“Paul is one of the most respected editors in our business,” said Angus Wall, founding partner at Rock Paper Scissors.“I have a lot of admiration for the innovative, forward-looking way he’s approached not only his work, but also the relationships he has with agencies and directors alike.”
Hardcastle said, “The work at Rock Paper Scissors has been at an aspirational level for decades now, I’ve been a fan my whole career. I am very excited to finally get to work with them in the American market.”