FilmCore, Santa Monica, has signed editor Alan Nay, who comes over from Seattle-headquartered Pinnacle Studios.
Nay, who was seeking a move to Southern California for greater access to high-profile advertising, submitted a reel to FilmCore that caught the eye of the company’s president, editor Steve McCoy. Of Nay’s work, McCoy assessed: "The choices he made, the use of sound design and graphics—it was very creative and often surprised you. A lot of the work was made special by editing."
Nay spent the past two years at Pinnacle, where he became best known for spots that employed sports imagery and had a contemporary look and musical feel. This was exemplified in Powerade’s "Powerflo" for McCann-Erickson, Seattle; the ad consisted of aggressive sports imagery and vintage stock footage (including a shot of two trains colliding head-on), rapidly juxtaposed within the framework of a divided screen with elegant typography appearing beneath.
During his Pinnacle stay, Nay also cut projects for Publicis, Seattle, such as campaigns for the Seattle Seahawks football team and for wireless communications provider Cell One. In the latter, a woman learns that she can more easily call her family to dinner with her cell phone than by using the old farmhouse triangle.
A native of Cleveland, Nay studied film and video in college before moving to Seattle to pursue a career as a musician. There, he met art director/designer Will Hyde. Nay, who had experience producing and editing music videos for some of the bands he played in, became the editor on the original staff of the Seattle-based design and production studio Hyde founded, Digital Kitchen. It proved to be a natural fit as the first project Nay edited—a corporate video for fitness equipment manufacturer Precor—won several regional awards for editing.
