Spot Welders has brought editor Livio Sanchez aboard its roster. Sanchez’s exploits span commercials, music videos, documentaries and independent films.
Sanchez, who edited the much heralded original Budweiser ‘Wassup’ spot, began his career at Mad River Post, where he first worked with now Spot Welders’ editor/partner Dick Gordon on a Miller Lite package. From there, Sanchez’s career progressed with his joining The Whitehouse and then Final Cut, before Filmcore (now Beast) in 2007. Over the years, he has amassed various awards including a Cannes Gold Lion as well as honors from the AICP Show, AICE Awards, MVPA Awards and D&AD.
Most recently Sanchez cut Wilderness Downtown a HTML5 film by director Chris Milk, for the band Arcade Fire. Sanchez regularly collaborates with Milk on music videos and commercials. The editor has also worked with such other notable directors as Kathryn Bigelow, Scott Hicks, The Hughes Brothers, Janusz Kaminski, Stacy Peralta, and Marc Webb. Sanchez’s credits include such brands as Nike, Google, Anheuser Busch, The Bill & Melinda Gates Foundation, ESPN and PBS.
Spot Welders is a film and television editorial house with locations in New York City, Venice, CA, and a partnership with Work in London.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More