Women-owned bicoastal edit house The Den has promoted editor Katie Cali to partner.
Cali joined The Den soon after the company’s 2020 launch. As partner, she will work closely with The Den’s founders, Rachel Seitel and Christjan Jordan, and fellow partners, president/managing director Vic Palumbo and editor Tobias Suhm, to further develop The Den’s brand, profile and reputation.
Global brands Cali has collaborated with include Beats by Dre with Billie Eilish, Samsung, Reebok, Google, Under Armour, Disney, and Lincoln; and agencies such as MAL/TBWA, BBH, Saatchi, 72andsunny, GSD&M, and VMLY&R. Cali has worked with directors like Martin Granger, Jake Szymanski, Wayne McClammy, JJ Adler, Fatal Farm, Rohan Blair-Mangat, Danny Boyle, Clayton Vomero, and Rupert Smith, on everything from spots to documentaries. Most recently, she cut Uber Eats’ Super Bowl spot with Jennifer Coolidge and she was one of the editors for the latest AppleTV ad with Jon Hamm.
“I feel extremely fortunate to tell stories for a living and to work closely with people who inspire me,” said Cali. “I’m very excited to accept this new opportunity and to have a voice in the future of this stellar group of creatives and leaders.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More